{"id":10065,"date":"2013-12-18T19:24:48","date_gmt":"2013-12-18T19:24:48","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=10065"},"modified":"2023-03-10T16:56:32","modified_gmt":"2023-03-10T16:56:32","slug":"5-consejos-para-tu-agencia-de-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/5-consejos-para-tu-agencia-de-investigacion-de-mercados\/","title":{"rendered":"5 consejos para tu agencia de investigaci\u00f3n de mercados"},"content":{"rendered":"

En los \u00faltimos a\u00f1os la investigaci\u00f3n de mercados se ha perfeccionado de tal manera, que se ha convertido en una herramienta vital para las empresas de renombre que cuentan con un nutrido grupo de especialistas que estudia todo lo referente al consumidor antes de que un producto o servicio salga al mercado; debido a los costos que esto implica muchas organizaciones optan por hacer estos estudios con consultor\u00edas externas.<\/p>\n

Este tipo de investigaci\u00f3n se vale de dos m\u00e9todos para determinar las caracter\u00edsticas de los clientes. El primero es el cuantitativo donde se examinan los datos de \u00a0forma num\u00e9rica, para realizar estad\u00edsticas, con ello se puede predecir generalmente el comportamiento del consumidor, los resultados con descriptivos y a partir de ah\u00ed se pueden hacer generalizaciones.<\/p>\n

La metodolog\u00eda cualitativa es usada principalmente en las ciencias sociales, se asocia con la fenomenolog\u00eda y la interacci\u00f3n social, emplea m\u00e9todos de recolecci\u00f3n de datos que ayudan a explorar los perfiles de los consumidores, las razones de compra y las muestras de peque\u00f1os grupos selectos a partir de los cuales se infiere cierta conducta de consumo.<\/p>\n

Si has pensado en incursionar en el mundo de la investigaci\u00f3n de mercados estos 5 requisitos son indispensables:<\/p>\n

    \n
  1. \n

    Re\u00fane un grupo de especialistas. Un mercad\u00f3logo, un comunic\u00f3logo, un administrador y contador son fundamentales, cada uno en su \u00e1rea le dar\u00e1 el soporte y la validaci\u00f3n a las investigaciones que se lleven a cabo. Cabe subrayar que toda licenciatura incluye en su plan de estudio la asignatura de m\u00e9todos de investigaci\u00f3n, por lo cual las nociones ya las tienen.<\/p>\n<\/li>\n

  2. \n

    Certifica tu empresa. Una vez que se cuente con todo el personal y equipo necesario para montar la agencia de investigaci\u00f3n es necesario acudir con una instancia gubernamental. Estas son las encargadas de realizar el procedimiento correspondiente para auditar al negocio o empresa y otorgar a estas su certificado de calidad de acuerdo a ISO (International StandarizationOrganization).<\/p>\n<\/li>\n

  3. \n

    Capac\u00edtate constantemente. Estar actualizado en lo\u00a0que compete a todo lo referente a la investigaci\u00f3n de mercados es necesario, ya que esto ayudar\u00e1 a mejorar la oferta de servicios.<\/p>\n<\/li>\n

  4. \n

    Ofrece tus servicios a las empresas. Visita constantemente a las empresas, ofrece promociones, todo mecanismo de publicidad es efectivo, pero contar con un sector especializado en la materia atraer\u00e1 a clientes y mantendr\u00e1 a la empresa posicionada.<\/p>\n<\/li>\n

  5. \n

    Utiliza software especializado. Todos los instrumentos de medici\u00f3n son importantes, las gr\u00e1ficas estad\u00edsticas ayudar\u00e1n a que los productos de la agencia tengan mejor aspecto, todas las muestras deben contener una interpretaci\u00f3n por lo cual contar con un redactor es b\u00e1sico.<\/p>\n<\/li>\n<\/ol>\n

    Una agencia de investigaci\u00f3n de este tipo es un negocio muy rentable, los servicios son muy variados y se pueden obtener buenos dividendos, el dominio del (FODA)An\u00e1lisis de Fortalezas, Oportunidades, Debilidades y Amenazas es necesario. Ases\u00f3rate en la materia y abre tu propia agencia.<\/p>\n

    Adair Rodr\u00edguez<\/strong><\/p>\n

    UTEL Editorial<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    \"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

    […]<\/p>\n","protected":false},"author":9,"featured_media":10145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-10065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"\n5 consejos para tu agencia de investigaci\u00f3n de mercados - 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