{"id":10384,"date":"2014-02-27T11:28:26","date_gmt":"2014-02-27T11:28:26","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=10384"},"modified":"2023-03-10T16:57:59","modified_gmt":"2023-03-10T16:57:59","slug":"labores-de-un-gestor-deportivo","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/cursos-y-diplomados\/labores-de-un-gestor-deportivo\/","title":{"rendered":"Labores de un gestor deportivo, \u00bfCu\u00e1les son?"},"content":{"rendered":"<p style=\"text-align: justify; line-height: 13.5pt; background: white; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">El deporte en general ha evolucionado de tal manera que ya es dif\u00edcil concebir al <em>deportista<\/em> como un solo individuo, sino que es necesario incluir en sus \u00e9xitos al gestor <em>deportivo<\/em>. Las\u00a0<strong>labores de un\u00a0gestor deportivo\u00a0<\/strong>abarcan todos los procesos vinculados a la mejora de la imagen y proyecci\u00f3n de un <em>deportista<\/em> o instituci\u00f3n, adem\u00e1s del elemento administrativo y econ\u00f3mico que toda organizaci\u00f3n debe de tratar para funcionar de manera correcta. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 13.5pt; background: white; orphans: auto; widows: auto; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">Las <em>gesti\u00f3n deportiva<\/em>\u00a0abarca<\/span><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">\u00a0la administraci\u00f3n de la instituci\u00f3n, la toma de decisiones, la promoci\u00f3n, los procesos relacionados al desarrollo \u00f3ptimo del deportista y el manejo de medios. La <em>gesti\u00f3n deportiva<\/em> es en teor\u00eda, un nuevo modelo que concibe a los <em>deportistas<\/em> como sujetos que representan a su pa\u00eds, las marcas y ponen en alto el nombre de la instituci\u00f3n. Aparte de esto, una instituci\u00f3n <em>deportiva<\/em> debe proporcionar un servicio muy distinto a las instituciones comerciales ordinarias, por lo que su gesti\u00f3n involucra elementos espec\u00edficos. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 13.5pt; background: white; orphans: auto; widows: auto; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">El desempe\u00f1o del <em>deportista<\/em>\u00a0es una de las dependientes de las <strong>labores de un gestor deportivo<\/strong>; debe de haber una correcta instrucci\u00f3n para convertir al <em>atleta<\/em> en un sujeto destacado y que genere ingresos por la imagen que proyecta. El <em>deportista<\/em> es siempre visto como un ser capaz, entregado y sobre todo un ejemplo a la ciudadan\u00eda, invariablemente se convierte en una figura p\u00fablica y debe responder como tal, esto en caso de que la<em> instituci\u00f3n deportiva<\/em> en cuesti\u00f3n tenga renombre y sea profesional. Una <em>empresa deportiva<\/em> es comparable (econ\u00f3micamente y en algunas de sus funciones) a cualquier otra organizaci\u00f3n con fines de lucro. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 13.5pt; background: white; orphans: auto; widows: auto; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">El <em>gestor deportivo<\/em> trabaja con base a valores, una visi\u00f3n y objetivos claros, analiza el entorno, la competencia que tiene alrededor y suma fuerza para equiparar y superar a los competidores. El estilo de direcci\u00f3n juega un papel vital, la definici\u00f3n de la manera de c\u00f3mo <em>gestionar<\/em> repercute en c\u00f3mo ser\u00e1n percibidos los <em>deportistas<\/em> y la instituci\u00f3n. Cualquier <em>instituci\u00f3n deportiva<\/em> cuenta con grandes dimensiones entre ellas una social y claro, una humana.<\/span><\/p>\n<p style=\"text-align: justify; line-height: 13.5pt; background: white; orphans: auto; widows: auto; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">A prop\u00f3sito del <em>deporte<\/em>, cabe mencionar que no se trata de un juego, ya que el com\u00fan de la gente asocia una competencia con un juego. Dicha concepci\u00f3n es err\u00f3nea puesto que los <em>deportistas<\/em> participan para ganar, hay competencia, lo cual contrasta con la idea l\u00fadica, otorgando un valor agregado que se da gracias a la constancia y los resultados que la disciplina envuelve. Este valor agregado, se convierte en el objetivo de toda <em>gesti\u00f3n deportiva<\/em>, y desde un punto de vista contable, otorga el valor por el cual se gu\u00eda la organizaci\u00f3n. <\/span><\/p>\n<p style=\"text-align: justify; line-height: 13.5pt; background: white; orphans: auto; widows: auto; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 6.75pt 0cm;\"><span style=\"font-size: 9.0pt; font-family: 'Tahoma','sans-serif'; color: #828082;\">La <em>gesti\u00f3n deportiva<\/em> hoy en d\u00eda es una de las \u00e1reas en las cuales hay un inter\u00e9s particular, sea que se trate de<em> deportistas<\/em> o de sujetos con empe\u00f1o en querer destacar en el <em>\u00e1mbito deportivo<\/em> como administradores. Hay un gran campo laboral que incluye instituciones dedicadas a la educaci\u00f3n,<em> deportivas<\/em> o gubernamentales relacionadas con la salud f\u00edsica.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Conoce el\u00a0<a href=\"http:\/\/contacto.utel.edu.mx\/landing\/gdeporte\/mkt\/UTEL?utm_source=articulo%20&amp;utm_medium=blog&amp;utm_campaign=diplomado-deporte\">Diplomado en Gesti\u00f3n del Deporte<\/a>\u00a0de UTEL y ad\u00e9ntrate\u00a0\u00a0en la Administraci\u00f3n de Negocios, a trav\u00e9s del an\u00e1lisis de casos reales de reconocidas instituciones deportivas.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">A continuaci\u00f3n <a title=\"10 cosas que no sab\u00edas de la gesti\u00f3n deportiva\" href=\"http:\/\/utel.mx\/blog\/programas-educativos\/division-de-extension-academica\/gestion-deportiva\/\">10 cosas que no sab\u00edas sobre la gesti\u00f3n deportiva.<\/a><\/p>\n<p><strong>Adair Rodr\u00edguez\u00a0Angeles<\/strong><br \/>\n<strong>UTEL Editorial<\/strong><\/p>\n<p><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=boton&amp;utm_medium=boton-contacto&amp;utm_campaign=conoce-cual-es-la-labor-de-un-gestor-deportivo\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13838\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/05\/boton_blog-e1416333216813.png\" alt=\"Conoce cu\u00e1l es la labor de un gestor deportivo| Blog \u2013 UTEL\" width=\"186\" height=\"57\" \/><\/a><\/p>\n<div id=\"advads-2963103753\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, 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[&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":10530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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