{"id":10844,"date":"2014-01-16T22:21:58","date_gmt":"2014-01-16T22:21:58","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=10844"},"modified":"2023-03-10T16:56:09","modified_gmt":"2023-03-10T16:56:09","slug":"definamos-el-concepto-trabajo-comercial","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/definamos-el-concepto-trabajo-comercial\/","title":{"rendered":"Definamos el concepto de trabajo comercial"},"content":{"rendered":"<p><span style=\"color: #000000;\">El \u00e1rea comercial es una de las m\u00e1s importantes en la estructura de una organizaci\u00f3n, pues es la responsable de procurar la relaci\u00f3n con los clientes y de la consecuci\u00f3n de los objetivos de venta, es decir, son la fuente principal de ingresos.<\/span><\/p>\n<p><span style=\"color: #000000;\">De esta manera, el trabajo comercial incluye el conjunto de actividades necesarias para hacer llegar al consumidor, los bienes y servicios producidos por la empresa. De este punto se deslinda el vender bien y el lograr entablar relaciones estables y duraderas con los clientes.<\/span><\/p>\n<p><span style=\"color: #000000;\">Para llevar esto a cabo, es necesaria la aplicaci\u00f3n de disciplinas de gesti\u00f3n como el marketing estrat\u00e9gico, la planificaci\u00f3n, la investigaci\u00f3n de mercados, etc.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Marketing<\/span><\/h2>\n<p><span style=\"color: #000000;\">Hoy en d\u00eda el marketing se ha posicionado como una de las \u00e1reas funcionales indispensables en cualquier compa\u00f1\u00eda din\u00e1mica; la acci\u00f3n de b\u00fasqueda de un ajuste cada vez mayor entre las actividades generales y las respuestas a las necesidades de sus clientes objetivos en el mercado global, son sus principales tareas.<\/span><\/p>\n<p><span style=\"color: #000000;\">Las funciones del trabajo comercial son las siguientes:<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>\u25a0 Planificaci\u00f3n y control.<\/strong> <\/span><\/h3>\n<p><span style=\"color: #000000;\">Consiste en precisar las acciones futuras y luego comparar los resultados reales con las previsiones hechas anteriormente.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>\u25a0 Estudio de mercado.<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"color: #000000;\">Es la m\u00e1s importante, ya que permite a la direcci\u00f3n de la empresa fijar su pol\u00edtica y tomar decisiones sobre bases seguras.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>\u25a0 Promoci\u00f3n y publicidad del producto.<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"color: #000000;\">Dirige su enfoque a la parte \u201cpr\u00e1ctica\u201d; es decir, se hace la presentaci\u00f3n del producto o servicio al cliente.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>\u25a0 Ventas. <\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Es el \u00faltimo paso y es\u00a0en donde se consolidan todos los esfuerzos realizados. Consiste en organizar la venta directa y tambi\u00e9n la relaci\u00f3n con los canales de distribuci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000;\">Por otro lado, la funci\u00f3n comercial conecta a la empresa con el exterior, es decir, con el target. En ella intervienen tres elementos importantes, los cuales definen al mercado:<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Producto, bienes y servicios.<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Empresa que fabrica el producto.<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Consumidor que satisface sus necesidades con la compra del producto.<\/span><\/p>\n<p><span style=\"color: #000000;\">El trabajo comercial ocupa un lugar destacado dentro de la organizaci\u00f3n, por tal motivo debe estar adecuadamente definido y estructurado.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Wanda Mirel Solorio Garc\u00eda<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"> <strong>UTEL Editorial<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/admisiones.utel.edu.mx\/p\/utel-general?utm_source=blog&amp;utm_medium=cta-boton&amp;utm_campaign=MktComunicacion\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" size-full wp-image-18233 aligncenter\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/boton_blog.png\" alt=\"Bot\u00f3n contacto\" width=\"232\" height=\"71\" \/><\/a><\/p>\n<div id=\"advads-3503627786\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":38652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-10844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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