{"id":11382,"date":"2014-01-25T12:52:32","date_gmt":"2014-01-25T12:52:32","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=11382"},"modified":"2023-03-10T16:56:01","modified_gmt":"2023-03-10T16:56:01","slug":"diseno-grafico-web-nuevo-campo-de-la-comunicacion","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/diseno-grafico-web-nuevo-campo-de-la-comunicacion\/","title":{"rendered":"Dise\u00f1o Gr\u00e1fico Web: nuevo campo de la comunicaci\u00f3n"},"content":{"rendered":"<p dir=\"ltr\">Las \u00e1reas concernientes al campo de la comunicaci\u00f3n se han ampliado gracias a la diversidad tecnol\u00f3gica y el desarrollo de la telefon\u00eda m\u00f3vil, dando pie al <strong>Dise\u00f1o Gr\u00e1fico Web<\/strong>, que a diferencia del dise\u00f1o convencional, se distingue por estar destinado a la aplicaci\u00f3n web, involucrando as\u00ed la navegabilidad, interactividad, estructuraci\u00f3n especial de la informaci\u00f3n y la compatibilidad de medios, tales como: el audio, texto, imagen, enlaces y v\u00eddeo.<\/p>\n<p>Es tarea del dise\u00f1ador implementar modelos para que las plataformas en l\u00ednea tengan un uso simplificado y trabajar en la arquitectura inform\u00e1tica para tener mayor accesibilidad, su misi\u00f3n primordial es aumentar la eficiencia de navegaci\u00f3n web como canal de comunicaci\u00f3n e intercambio de datos, pretendiendo con esto ganar adeptos y prestigio en la red.<\/p>\n<p>En la actualidad la visibilidad del producto cuenta lo mismo que su contenido, es decir, al ser nosotros individuos predominantemente visuales, nos inclinamos por las formas, los colores y las animaciones, raz\u00f3n por la cual los dise\u00f1adores trabajan arduamente para satisfacer estas necesidades que si bien no son demandas por el consumir expresamente, est\u00e1n expl\u00edcitas al dar clic en una p\u00e1gina.<\/p>\n<p>Un elemento trascendente se ha sumado al dise\u00f1o web: el \u201carte\u201d, no entraremos en el debate de si todo el trabajo del dise\u00f1ador debe considerarse como art\u00edstico, a lo que apelamos con este t\u00e9rmino, es a la apreciaci\u00f3n de la p\u00e1gina, ver qu\u00e9 genera cada bot\u00f3n y a la animaci\u00f3n de fondo; la m\u00fasica en este sentido, adquiere una significaci\u00f3n particular y muchas veces constituye un gasto aparte ya que se realiza espec\u00edficamente para el sitio.<\/p>\n<p>La herramienta b\u00e1sica del dise\u00f1ado web es la programaci\u00f3n, gracias a esta, cada p\u00e1gina funciona tal como la concebimos al dar clic. Adem\u00e1s\u00a0se emplea softwares especiales tales como: Adobe Dreamweaver, Microsoft Visual Studio, Java, Flash, Eclipse, Adobe Fireworks, PHP, 5. Visual Basic .NET, entre otros.<\/p>\n<p>Uno de los fines del dise\u00f1o web es conseguir accesibilidad mediante la adecuada construcci\u00f3n de la p\u00e1gina, para esto se utilizan pautas como las W3C (consorcio internacional que produce recomendaciones para la World Wide Web) y Web 1.0 WCAG, que tiene que ver con los est\u00e1ndares de \u00a0contenido en la red.<\/p>\n<p>Finalmente cabe decir que el impacto de la inform\u00e1tica ha sido tal que ha dado pie a la creaci\u00f3n de nuevas \u00e1reas de especializaci\u00f3n,\u00a0que incorporan el an\u00e1lisis e investigaci\u00f3n de los procesos de creaci\u00f3n, transmisi\u00f3n y difusi\u00f3n de mensajes, con un enfoque hacia las nuevas tecnolog\u00edas de informaci\u00f3n y comunicaci\u00f3n; al tiempo que conocen las herramientas y el conocimiento necesario sobre los alcances y las audiencias propias de los medios digitales.<\/p>\n<p><strong>Adair Rodr\u00edguez<\/strong><br \/>\n<strong>UTEL Editorial<\/strong><\/p>\n<div id=\"advads-1176186595\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-11382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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