{"id":1163,"date":"2013-05-02T15:21:58","date_gmt":"2013-05-02T15:21:58","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1163"},"modified":"2023-03-10T16:51:30","modified_gmt":"2023-03-10T16:51:30","slug":"la-era-del-periodico-digital","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/dia-a-dia\/la-era-del-periodico-digital\/","title":{"rendered":"La era del peri\u00f3dico digital"},"content":{"rendered":"

Con la llegada de las tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n (TIC), la manera de mantenerse informado ha evolucionado. El Internet\u00a0 como medio de comunicaci\u00f3n a\u00fan es joven pero ya maneja un lenguaje propio que est\u00e1 en plena construcci\u00f3n. La gran novedad es que ahora no s\u00f3lo se utiliza texto sino tambi\u00e9n herramientas visuales o audiovisuales, se puede acceder a ellas cuando uno quiera y observarlas con detalle.<\/p>\n

El peri\u00f3dico digital ahora tiene muchas ventajas, no s\u00f3lo posiciona su informaci\u00f3n en otro \u00e1mbito sino tambi\u00e9n, permite que se vaya actualizando constantemente y en cualquier momento. Si quieres saber de las ventajas del Peri\u00f3dico Digital aqu\u00ed te decimos cuales son:<\/p>\n

\u25cf\u00a0 <\/b>Contenidos creativos: <\/b>Se puede escribir de lo que sea, de forma r\u00e1pida, e incluir fotos y videos\u00a0 que incrementen el inter\u00e9s en una misma secci\u00f3n.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Creaci\u00f3n de Bolet\u00edn Electr\u00f3nico: <\/b>Enviar novedades es una forma de ser recordado, puede realizarse a cualquier hora y los lectores sabr\u00e1n cuando hay un tema de actualidad.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Dise\u00f1o:<\/b> Proyecto propio sin intermediarios y eligiendo el que m\u00e1s se adapte, cambiarlo peri\u00f3dicamente, y realizar mejoras seg\u00fan el gusto de los lectores.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Interacci\u00f3n: <\/b>Se puede abrir di\u00e1logo con los lectores, realizar encuestas y crear foros de discusi\u00f3n. A los lectores le gustar\u00e1 hacerse escuchar.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Utiliza redes sociales:<\/b> Las redes sociales sirven para darse\u00a0 conocer, hasta con aquellas que nunca leen un peri\u00f3dico o acostumbran a entrar a este tipo de p\u00e1ginas. Se pueden postear ligas con la informaci\u00f3n y abrirse puertas hacia m\u00e1s seguidores.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Posicionarse en buscadores:<\/b> Con t\u00edtulos adecuados, mensajes y palabras claves en los textos se busca\u00a0 posicionarse poco a poco en los buscadores.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Ahorra tiempo y dinero: <\/b>Con un plan de estrategia para vender y desarrollar la propia marca. Adem\u00e1s de que la manera de informar es m\u00e1s r\u00e1pida.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Publicidad: <\/b>Los diarios digitales son gratuitos, la publicidad es su principal fuente de ingresos y funciona por medio de los clicks\u00a0 que recibe.<\/b><\/p>\n

\u25cf\u00a0 <\/b>Recepci\u00f3n a nivel mundial: <\/b>Cualquier persona puede acceder a la informaci\u00f3n sin importar en que parte se encuentre.<\/b><\/p>\n

La novedad en la web es que dentro de una nota informativa, puede contener otra de informaci\u00f3n similar e irse relacionando con diversas p\u00e1ginas.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/p>\n

\u00a0UTEL Editorial<\/b><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":40,"featured_media":22889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3163],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dia-a-dia"],"acf":[],"yoast_head":"\nLa era del peri\u00f3dico digital - 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