{"id":11779,"date":"2014-02-06T22:13:40","date_gmt":"2014-02-06T22:13:40","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=11779"},"modified":"2023-03-10T16:58:19","modified_gmt":"2023-03-10T16:58:19","slug":"investigacion-digital","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/","title":{"rendered":"Conoce los 3 retos para hacer investigaci\u00f3n digital"},"content":{"rendered":"

Los espacios digitales han sido utilizados por las empresas con fines de promoci\u00f3n, divulgaci\u00f3n y posicionamiento, sin embargo en lo que respecta a la investigaci\u00f3n de mercados, Internet ha resultado el medio id\u00f3neo para conocer la opini\u00f3n del p\u00fablico, a trav\u00e9s de encuestas, sondeos y de manera m\u00e1s general, buzones o comentarios.<\/p>\n

Este tipo de investigaci\u00f3n reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos y escalas de medici\u00f3n, es asombrosa, lo que a su vez promueve un ahorro significativo de recursos.<\/p>\n

Simeon Pickers, director de la agencia Psyma, cuyas investigaciones se realizan en un 50% v\u00eda online, advierte lo siguiente tres retos para hacer investigaci\u00f3n digital:<\/p>\n

1. La tecnolog\u00eda m\u00f3vil ha reducido la brecha digital, su accesibilidad es mayor en zonas rurales y marginales, as\u00ed no se pueden establecer exactamente los par\u00e1metros de las diferentes clases sociales, el siguiente paso es identificar exactamente su ubicaci\u00f3n para clasificarlos correctamente.<\/p>\n

2. La veracidad en las respuestas, si bien los cuestionarios est\u00e1n dise\u00f1ados para que el usuario responda con facilidad, muchas veces miente, el encuestador identifica esto por la disparidad en las respuestas, lo cual no es de fiar; los investigadores tendr\u00e1n que encontrar mecanismos para que la informaci\u00f3n sea lo m\u00e1s fidedigna posible.<\/p>\n

3. Los usuarios rechazan contestar, aunque las interfaces sean f\u00e1ciles y se advierta que la contestaci\u00f3n del cuestionario no demorar\u00e1, la gente evita cualquier forma de trabajo; as\u00ed los encuestadores deber\u00e1n trabajar para hacer m\u00e1s atractivas las encuestas y atraer a los cibernautas\u201d.<\/p>\n

La investigaci\u00f3n digital reporta grandes beneficios, sin embargo actualmente un n\u00famero considerable de personas se muestran reacias al aceptar esta modalidad, dadas las dudas de la informaci\u00f3n vertida, empero cada vez son m\u00e1s las empresas que basan sus est\u00e1ndares de medici\u00f3n en la opini\u00f3n de los usuarios online.<\/p>\n

 <\/p>\n

Adair Rodr\u00edguez<\/strong><\/p>\n

UTEL Editorial<\/strong><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":9,"featured_media":12029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-11779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rol-personal"],"acf":[],"yoast_head":"\nConoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel\" \/>\n<meta property=\"og:description\" content=\"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG | Utel\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-06T22:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T16:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hayde\u00e9 (Editor)\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hayde\u00e9 (Editor)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\"},\"author\":{\"name\":\"Hayde\u00e9 (Editor)\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da\"},\"headline\":\"Conoce los 3 retos para hacer investigaci\u00f3n digital\",\"datePublished\":\"2014-02-06T22:13:40+00:00\",\"dateModified\":\"2023-03-10T16:58:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\"},\"wordCount\":344,\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg\",\"articleSection\":[\"Rol personal\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\",\"url\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\",\"name\":\"Conoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg\",\"datePublished\":\"2014-02-06T22:13:40+00:00\",\"dateModified\":\"2023-03-10T16:58:19+00:00\",\"description\":\"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa\",\"breadcrumb\":{\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Conoce los 3 retos para hacer investigaci\u00f3n digital | Blog - UTEL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/utel.mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conoce los 3 retos para hacer investigaci\u00f3n digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/utel.mx\/blog\/#website\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"name\":\"BLOG | Utel\",\"description\":\"Blog UTEL Universidad en L\u00ednea\",\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/utel.mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/utel.mx\/blog\/#organization\",\"name\":\"BLOG | Utel\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"width\":237,\"height\":64,\"caption\":\"BLOG | Utel\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da\",\"name\":\"Hayde\u00e9 (Editor)\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g\",\"caption\":\"Hayde\u00e9 (Editor)\"},\"description\":\"Licenciada en Ciencias de la Comunicaci\u00f3n\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel","description":"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Conoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel","og_description":"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa","og_url":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/","og_site_name":"BLOG | Utel","article_published_time":"2014-02-06T22:13:40+00:00","article_modified_time":"2023-03-10T16:58:19+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg","type":"image\/jpeg"}],"author":"Hayde\u00e9 (Editor)","twitter_misc":{"Written by":"Hayde\u00e9 (Editor)","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#article","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/"},"author":{"name":"Hayde\u00e9 (Editor)","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da"},"headline":"Conoce los 3 retos para hacer investigaci\u00f3n digital","datePublished":"2014-02-06T22:13:40+00:00","dateModified":"2023-03-10T16:58:19+00:00","mainEntityOfPage":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/"},"wordCount":344,"publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"image":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg","articleSection":["Rol personal"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/","url":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/","name":"Conoce los 3 retos para hacer investigaci\u00f3n digital - BLOG | Utel","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage"},"image":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg","datePublished":"2014-02-06T22:13:40+00:00","dateModified":"2023-03-10T16:58:19+00:00","description":"La investigaci\u00f3n digital reporta grandes beneficios a las empresas, ya que la inmediatez con la que se obtienen datos espec\u00edficos, es asombrosa","breadcrumb":{"@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#primaryimage","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/02\/shutterstock_115374181.jpg","width":1000,"height":750,"caption":"Conoce los 3 retos para hacer investigaci\u00f3n digital | Blog - UTEL"},{"@type":"BreadcrumbList","@id":"https:\/\/utel.mx\/blog\/rol-personal\/investigacion-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/utel.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Conoce los 3 retos para hacer investigaci\u00f3n digital"}]},{"@type":"WebSite","@id":"https:\/\/utel.mx\/blog\/#website","url":"https:\/\/utel.mx\/blog\/","name":"BLOG | Utel","description":"Blog UTEL Universidad en L\u00ednea","publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/utel.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/utel.mx\/blog\/#organization","name":"BLOG | Utel","url":"https:\/\/utel.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","width":237,"height":64,"caption":"BLOG | Utel"},"image":{"@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da","name":"Hayde\u00e9 (Editor)","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g","caption":"Hayde\u00e9 (Editor)"},"description":"Licenciada en Ciencias de la Comunicaci\u00f3n"}]}},"_links":{"self":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/11779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/comments?post=11779"}],"version-history":[{"count":1,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/11779\/revisions"}],"predecessor-version":[{"id":45388,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/11779\/revisions\/45388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media\/12029"}],"wp:attachment":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media?parent=11779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/categories?post=11779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/tags?post=11779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}