{"id":12004,"date":"2014-02-05T21:19:11","date_gmt":"2014-02-05T21:19:11","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=12004"},"modified":"2023-03-10T16:55:48","modified_gmt":"2023-03-10T16:55:48","slug":"mercadotecnia-en-la-web","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/cursos-y-diplomados\/mercadotecnia-en-la-web\/","title":{"rendered":"Mercadotecnia en la web"},"content":{"rendered":"<p dir=\"ltr\">La mercadotecnia, figura como una de las \u00e1reas funcionales con mayor peso en una compa\u00f1\u00eda. Debido a que forma parte del departamento comercial, tiene la tarea de organizar el intercambio entre los clientes y consumidores con la empresa misma.<\/p>\n<p dir=\"ltr\">Hoy en d\u00eda gracias a la revoluci\u00f3n tecnol\u00f3gica, el internet se ha posicionado en el mercado como el medio ideal para crecer e incursionar en el comercio online.<\/p>\n<p dir=\"ltr\">Contar con los conocimientos y principios para desarrollar una estrategia de marketing en negocios online, es justamente lo que te brindar\u00e1 mayor rentabilidad como profesionista.<\/p>\n<p dir=\"ltr\">Sin embargo si a\u00fan no cuentas con competencias requeridas, existen instituciones educativas de calidad que brindan cursos en l\u00ednea dise\u00f1ados especialmente para profesionistas involucrados en actividades de mercadotecnia, publicidad, comunicaci\u00f3n y dise\u00f1o web.<\/p>\n<p dir=\"ltr\">La Universidad Tecnol\u00f3gica Latinoamericana en L\u00ednea, cuenta con cursos en l\u00ednea, los cuales te permiten concluir satisfactoriamente el curso en Mercadotecnia en la web.<\/p>\n<p dir=\"ltr\">Con una duraci\u00f3n de siete semanas, divididas en las siguientes unidades:<\/p>\n<p dir=\"ltr\">1. Introducci\u00f3n a los negocios electr\u00f3nicos.<\/p>\n<p dir=\"ltr\">2. Elementos generales y modelos de los negocios electr\u00f3nicos.<\/p>\n<p dir=\"ltr\">3. Administraci\u00f3n y operaci\u00f3n de negocios electr\u00f3nicos.<\/p>\n<p dir=\"ltr\">4. Introducci\u00f3n a la mercadotecnia en Internet.<\/p>\n<p dir=\"ltr\">5. Dise\u00f1o de sitios web.<\/p>\n<p dir=\"ltr\">6. Relaciones con los consumidores.<\/p>\n<p dir=\"ltr\">7. El plan de mercadotecnia en Internet.<\/p>\n<p dir=\"ltr\">Obtendr\u00e1s el dominio de las caracter\u00edsticas, modos de operaci\u00f3n y an\u00e1lisis de los factores de cambio respecto a los negocios electr\u00f3nicos necesarios para el \u00f3ptimo desarrollo de \u00a0estrategias, seg\u00fan sea su giro.<\/p>\n<p dir=\"ltr\">No dejes pasar esta oportunidad de crecimiento e int\u00e9grate a nuestros cursos en l\u00ednea este 5 de mayo.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\"><strong>Wanda Mirel Solorio Garc\u00eda<\/strong><\/p>\n<p dir=\"ltr\"><strong>UTEL Editorial<\/strong><\/p>\n<div id=\"advads-3701190083\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":12006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1208],"tags":[],"class_list":["post-12004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-diplomados"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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