{"id":1205,"date":"2013-05-07T17:41:22","date_gmt":"2013-05-07T17:41:22","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1205"},"modified":"2023-03-10T16:51:28","modified_gmt":"2023-03-10T16:51:28","slug":"vinculacion-entre-el-marketing-y-la-comunicacion-digital","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/vinculacion-entre-el-marketing-y-la-comunicacion-digital\/","title":{"rendered":"Vinculaci\u00f3n entre el marketing y la comunicaci\u00f3n digital"},"content":{"rendered":"

El marketing y su desarrollo tecnol\u00f3gico van de la mano con la comunicaci\u00f3n digital, que a su vez incrementa el poder del consumidor en las relaciones comerciales.<\/i><\/p>\n

A nivel mundial el marketing digital ya es una pr\u00e1ctica adoptada por la mayor\u00eda de las empresas, de igual forma en nuestro pa\u00eds. Los usuarios descargan aplicaciones e inclusive juegos gratuitos que las empresas ponen a su disposici\u00f3n y buscan ofertas en p\u00e1ginas web y redes sociales; Adem\u00e1s, las redes de las compa\u00f1\u00edas pueden llegar a ser utilizadas por los clientes para presentar sus quejas por un mal servicio.<\/p>\n

La comunicaci\u00f3n actual ha abandonado su tradicional formato unidireccional para hacerse multidireccional entre clientes y marca e inclusive entre los clientes entre s\u00ed. Los usuarios digitales cuentan con opciones ilimitadas de elecci\u00f3n de productos, posibilidad de comparar entre ellos y acceso a las diferentes opiniones de otros compradores. El tono de comunicaci\u00f3n corporativo va modific\u00e1ndose para integrarse a las nuevas tendencias de la era digital.<\/p>\n

Algunos casos de \u00e9xito<\/b><\/p>\n

Dell, la reconocida marca de c\u00f3mputo, se da a conocer a trav\u00e9s de las redes por constante interacci\u00f3n entre los clientes y la marca. Dell anuncia sus productos en su propia p\u00e1gina de Facebook, pregunta a sus seguidores sobre sus necesidades y preferencias, tambi\u00e9n recurre al uso de Twitter, blog y una newsletter con las \u00faltimas novedades de la empresa que hace llegar a sus adeptos de forma peri\u00f3dica, adem\u00e1s incorpora la tecnolog\u00eda m\u00f3vil a sus campa\u00f1as de marketing.<\/p>\n

La estrategia de Starbucks est\u00e1 basada en \u201cconectarse\u201d con todos sus clientes, ya sea chateando con ellos sobre el nuevo sabor de un latte, interactuando con sus seguidores en su p\u00e1gina de Facebook o publicando bonitas fotos en Instagram. La marca ha creado una conexi\u00f3n emocional con la gente, en otros pa\u00edses mantiene promociones en las que regala caf\u00e9s y otros detalles. Actualmente su cuenta de Twitter alcanza casi los tres millones de seguidores.<\/p>\n

Con los medios online, el consumidor ya no es un ente aislado, ahora participa e interact\u00faa con las empresas. La comunicaci\u00f3n digitalizada se encarga de mantener este contacto para que las relaciones entre clientes y marcas salgan adelante, y los consumidores tienen su propia voz que se puede hacer o\u00edr f\u00e1cilmente a trav\u00e9s de los canales digitales.<\/p>\n

\u00a0<\/b>UTEL Editorial<\/b><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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