{"id":12070,"date":"2014-02-11T20:38:41","date_gmt":"2014-02-11T20:38:41","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=12070"},"modified":"2023-03-10T16:58:16","modified_gmt":"2023-03-10T16:58:16","slug":"marketing-botones-de-compartir-en-tu-pagina-web","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/dia-a-dia\/retos-profesionales\/marketing-botones-de-compartir-en-tu-pagina-web\/","title":{"rendered":"Marketing: Botones de compartir en tu p\u00e1gina web"},"content":{"rendered":"

Gracias a la visi\u00f3n y \u00e9xito del social media, son cada vez m\u00e1s las empresas que apuestan por la innovaci\u00f3n y modifican sus estrategias de marketing tradicional por propuestas digitales que logren los objetivos comerciales de la instituci\u00f3n.<\/p>\n

As\u00ed nace la p\u00e1gina web, los blogs, videoblogs y redes sociales con un enfoque empresarial, dirigidos por comunic\u00f3logos, mercad\u00f3logos y publicistas, comprometidos con crear contenido que cumpla tanto con los requisitos de calidad como con ser acorde con los valores organizacionales.<\/p>\n

\u00bfC\u00f3mo difundir el contenido digital?<\/strong><\/p>\n

La difusi\u00f3n del contenido digital, es la etapa de la estrategia de marketing que cuenta con mayor peso, debido a que al inicio tu p\u00fablico ser\u00e1 m\u00ednimo y el que la audiencia crezca depender\u00e1 en gran parte de esa peque\u00f1a cantidad de seguidores con los que cuentas al principio.<\/p>\n

Es por ello que una de las pr\u00e1cticas que toda empresa debe implementar, en cuanto a marketing digital se refiere, es la instalaci\u00f3n de botones de compartir en sus blogs o p\u00e1ginas web.<\/p>\n

Con el prop\u00f3sito de crear una base de fieles lectores, los especialistas en marketing coinciden en que la mejor manera de incursionar en este mundo electr\u00f3nico es ser social. Interactuar no s\u00f3lo con tu target, sino con un p\u00fablico extenso e interesado por compartir tu informaci\u00f3n, es lo que marcar\u00e1 la diferencia.<\/p>\n

Ventajas en tu estrategia de posicionamiento.<\/strong><\/p>\n

    \n
  1. \n

    Gracias a los beneficios del social media, se proporciona visibilidad y viralidad a los contenidos, como art\u00edculos, v\u00eddeos, cortometrajes, infograf\u00edas, citas, tweets, etc.<\/p>\n<\/li>\n

  2. \n

    Son generadores de tr\u00e1fico de redes, cosa vital para mantenerse vigente en alguna p\u00e1gina web.<\/p>\n<\/li>\n

  3. \n

    Brinda informaci\u00f3n acerca de la popularidad con la que cuentan los sitios y que opiniones tienen de la organizaci\u00f3n los usuarios.<\/p>\n<\/li>\n

  4. \n

    Ofrece al lector una opci\u00f3n de interacci\u00f3n al finalizar la lectura de la publicaci\u00f3n.<\/p>\n<\/li>\n

  5. \n

    Estimula la promoci\u00f3n del trabajo por parte del autor. No basta con escribir o dise\u00f1ar, se debe dar a conocer por el medio que m\u00e1s creas conveniente.<\/p>\n<\/li>\n<\/ol>\n

    Existen diversas formas para que el usuario comparta el contenido por medio del tr\u00e1fico de redes, desde tener semanas espec\u00edficas para publicar temas de inter\u00e9s hasta campa\u00f1as publicitarias como un \u201cComparte si te ha pasado alguna vez\u201d o \u201cComparte a tu amigo\u2026\u201d \u00a0y todas son v\u00e1lidas.<\/p>\n

    Se trata de buscar las acciones que m\u00e1s se adecuen al objetivo que se tiene, planearlas e implementarlas, recordando evaluar para una futura retroalimentaci\u00f3n.<\/p>\n

     <\/p>\n

    Wanda Mirel Solorio Garc\u00eda<\/strong><\/p>\n

    UTEL Editorial<\/strong><\/p>\n

    \"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

    […]<\/p>\n","protected":false},"author":40,"featured_media":12162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3164],"tags":[],"class_list":["post-12070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retos-profesionales"],"acf":[],"yoast_head":"\nMarketing: Botones de compartir en tu p\u00e1gina web - 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