{"id":12101,"date":"2014-02-18T23:59:29","date_gmt":"2014-02-18T23:59:29","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=12101"},"modified":"2023-03-10T16:58:07","modified_gmt":"2023-03-10T16:58:07","slug":"fotografia-publicitaria","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/fotografia-publicitaria\/","title":{"rendered":"Importancia de la fotograf\u00eda publicitaria"},"content":{"rendered":"<p><span style=\"color: #000000;\">La publicidad es la principal herramienta del marketing, puesto que esta tiene la funci\u00f3n de informar, persuadir y promover bienes y servicios a un p\u00fablico objetivo, motivados con la intenci\u00f3n de generar compradores, espectadores, seguidores, etc., seg\u00fan sea la necesidad. <\/span><span style=\"color: #000000;\">La fotograf\u00eda publicitaria es parte del marketing y se ayuda de diversos elementos para lograr una propuesta atractiva.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"color: #000000;\">Fotograf\u00eda Publicitaria<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"color: #000000;\">La imagen fija se caracteriza por ser el elemento que incorpora en su esencia todas aquellas caracter\u00edsticas que la publicidad valora en una campa\u00f1a exitosa.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">De esta manera, la fotograf\u00eda ha ganado un espacio importante dentro de esta industria, gracias a sus niveles de iconicidad, es decir, el grado de parecido entre la imagen y el objeto representado.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Esta propiedad facilita la identificaci\u00f3n, tanto del producto o servicio como de los personajes y las acciones que representan al consumidor.<\/span><\/p>\n<h3 dir=\"ltr\"><span style=\"color: #000000;\">Caracter\u00edsticas de la fotograf\u00eda publicitaria<\/span><\/h3>\n<p dir=\"ltr\"><span style=\"color: #000000;\">La fotograf\u00eda publicitaria debe transmitir el mensaje de forma clara y directa, para ello el fot\u00f3grafo debe intentar ser lo m\u00e1s creativo e imaginativo posible.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Este puede realizar tantas tomas como lo crea necesario, as\u00ed como el apoyo de t\u00e9cnicas de iluminaci\u00f3n y retoque, que le ayuden a obtener la imagen perfecta.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Independientemente del mensaje que se quiera comunicar, una fotograf\u00eda publicitaria debe cumplir con las funciones de la f\u00f3rmula \u201cA.I.D.A \u201c, cuyas siglas significan:<\/span><\/p>\n<ul>\n<li>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Llamar la <strong>Atenci\u00f3n<\/strong> hacia el mensaje.<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Despertar el <strong>Inter\u00e9s<\/strong> hacia el producto o servicio.<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Crear el <strong>Deseo<\/strong> de adquirir, usar o poseer el producto o servicio.<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Promover la <strong>Acci\u00f3n<\/strong> de compra.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Se debe recordar que la fotograf\u00eda publicitaria se inspira en la realidad y la creatividad para mostrar una imagen de calidad que represente la cotidianidad. Es un trabajo de extremo valor y debe reconocerse como tal.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\"><strong>Wanda Mirel Solorio Garc\u00eda<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>UTEL Editorial<\/strong><\/span><\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/admisiones.utel.edu.mx\/p\/utel-general?utm_source=blog&amp;utm_medium=cta-boton&amp;utm_campaign=MktComunicacion\" style=\"background-color:#85c14d\" target=\"_blank\" rel=\"noreferrer noopener\"> <span class=\"has-inline-color has-white-color\">M\u00e1s informaci\u00f3n aqu\u00ed<\/span> <\/a><\/div>\n<\/div>\n<div id=\"advads-1611084226\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":40794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-12101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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