{"id":12882,"date":"2014-03-14T18:00:25","date_gmt":"2014-03-14T18:00:25","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=12882"},"modified":"2023-03-10T16:57:48","modified_gmt":"2023-03-10T16:57:48","slug":"los-5-retos-que-enfrenta-la-mercadotecnia-digital","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/dia-a-dia\/retos-profesionales\/los-5-retos-que-enfrenta-la-mercadotecnia-digital\/","title":{"rendered":"Los 5 retos que enfrenta la mercadotecnia digital"},"content":{"rendered":"

Al incursionar por primera vez en el mundo de la mercadotecnia digital te podr\u00e1s dar cuenta que esta proporciona a cualquier marca o empresa la oportunidad de ampliar sus canales de comunicaci\u00f3n con una corriente interactiva.<\/p>\n

Establecer conceptos de confianza y fidelidad por parte de los consumidores hacia una marca suele ser una de las tareas con mayor peso del \u00e1rea de mercadotecnia; no obstante hoy en d\u00eda la tecnolog\u00eda ha facilitado el proceso de ofrecer productos y servicios adecuados a las necesidades existentes en el mercado.<\/p>\n

La mercadotecnia digital por naturaleza misma se encuentra establecida en un equilibrio, es decir que el encargado de posicionar a la marca en la web con el uso de diversas herramientas, optimizar\u00e1 estrategias para conseguir los objetivos definidos a largo plazo.<\/p>\n

A continuaci\u00f3n se presentan los cinco principales retos que la mercadotecnia digital\u00a0enfrenta actualmente.<\/p>\n

    \n
  1. \n

    Definir claramente los elementos fundamentales en la estrategia que se pretende llevar a cabo, para potencializar el valor de la marca de una manera digerible para el consumidor.<\/p>\n<\/li>\n

  2. \n

    Profundizar en conocer al cliente y como se maneja en funci\u00f3n a las nuevas tecnolog\u00edas de comunicaci\u00f3n. Se debe segmentar al p\u00fablico objetivo y por consiguiente determinar qu\u00e9 plataforma es la apropiada para cada mensaje.<\/p>\n<\/li>\n

  3. \n

    Mantenerse siempre a la vanguardia en propuestas de contenido atractivas para el segmento de p\u00fablico seleccionado.<\/p>\n<\/li>\n

  4. \n

    Crear conciencia a todas las \u00e1reas funcionales la ventaja competitiva que se genera a trav\u00e9s de la imagen de la marca, para un completo trabajo en equipo.<\/p>\n<\/li>\n

  5. \n

    Confundir eficiencia con viralidad, el concentrarse en ofrecer contenido con este fin obstaculizar\u00e1 el proceso creativo por parte de los community managers y el proceso de respuesta por parte de los clientes y consumidores.<\/p>\n<\/li>\n<\/ol>\n

    UTEL Editorial<\/strong><\/p>\n

    \"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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