{"id":12910,"date":"2014-04-08T22:30:29","date_gmt":"2014-04-08T22:30:29","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=12910"},"modified":"2023-03-10T16:57:32","modified_gmt":"2023-03-10T16:57:32","slug":"street-marketing-y-la-publicidad-en-los-parabuses","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/rol-personal\/street-marketing-y-la-publicidad-en-los-parabuses\/","title":{"rendered":"Street marketing y la publicidad en los parabuses"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">El Street marketing ha dejado de ser un mero experimento para convertirse en una realidad. Conjuga todas las acciones encaminadas para promocionar, comunicar y posicionar a una marca en un medio urbano o espacio comercial. Se vale de todos los medios, estrategias y t\u00e1cticas, que procuren un acercamiento directo y real con el producto o servicio.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">La publicidad est\u00e1tica se renueva a cuentagotas, recurre a viejas f\u00f3rmulas conocidas, incluso los anuncios televisivos no muestran un repunte o una tendencia a seguir. Si bien cada vez son m\u00e1s complejas las sociedades de consumo, el Street marketing promete reinventar la concepci\u00f3n de la mercadotecnia.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Los parabuses son un sitio ideal para hacer publicidad: el usuario del transporte p\u00fablico permanece ah\u00ed al menos cinco minutos diariamente, entonces, se convierte en un lugar propicio para promocionar y difundir ideas, ganar audiencias adem\u00e1s de, potencialmente, hablar de la marca en cuesti\u00f3n.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">La publicidad en los parabuses suma elementos sensoriales, texturas, olores y todo elemento que pueda impactar o causar fascinaci\u00f3n en el p\u00fablico. Se trata de anuncios din\u00e1micos, con movimiento, muchos de ellos persiguen una labor participativa en el consumidor, no solo al inducirlo a la compra, sino que est\u00e1n dise\u00f1ados para que funcionen con la intervenci\u00f3n de la gente.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Un ejemplo de esto, es un anuncio de una reconocida marca de pilas durante la \u00e9poca invernal en los Estados Unidos. En los dos extremos del parabus hay sensores, que al hacer contacto con ellos, se encienden l\u00e1mparas de calor, as\u00ed el p\u00fablico interact\u00faa y se lleva una doble impresi\u00f3n de la marca, primero la originalidad y despu\u00e9s la asociaci\u00f3n positiva.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">La participaci\u00f3n en este tipo de publicidad es sutil y la gente tiene un contacto real, f\u00edsico, directo, con la marca. Contraviene el anquilosado esquema de ponerse en contacto con, o dar \u201clikes\u201d para ver la conclusi\u00f3n de un anuncio; la publicidad en los parabuses apela al ingenio, al humor, a la concientizaci\u00f3n y por exagerado que parezca, al confort; as\u00ed lo han hecho muebler\u00edas europeas que sustituyen las bancas de metal o pl\u00e1stico por c\u00f3modos sof\u00e1s o sillas.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">En este contexto la publicidad en los parabuses figura como el futuro de la promoci\u00f3n de marcas.<\/p>\n<p><strong>Adair Rodr\u00edguez<\/strong><br \/>\n<strong>UTEL Editorial<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=blog&amp;utm_medium=boton-contacto&amp;utm_campaign=street-marketing-y-la-publicidad-en-los-parabuses\"><img decoding=\"async\" class=\"aligncenter\" title=\"Street marketing y la publicidad en los parabuses | Blog - UTEL\" alt=\"Street marketing y la publicidad en los parabuses | Blog - UTEL\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/04\/boton_blog.png\" width=\"186\" height=\"57\" \/><\/a><\/p>\n<div id=\"advads-3032607783\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":12911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-12910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rol-personal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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