{"id":1371,"date":"2013-05-17T14:15:12","date_gmt":"2013-05-17T14:15:12","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1371"},"modified":"2023-03-10T16:53:22","modified_gmt":"2023-03-10T16:53:22","slug":"teorias-de-la-comunicacion","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/teorias-de-la-comunicacion\/","title":{"rendered":"Teor\u00edas de la Comunicaci\u00f3n"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\">En Europa y en Am\u00e9rica Latina la historia de los estudios de la comunicaci\u00f3n ha transitado por dos caminos: la perspectiva funcionalista y estructuralista.<\/p>\n<p>La integraci\u00f3n y observaci\u00f3n de nuevos t\u00e9rminos, junto con los avances tecnol\u00f3gicos\u00a0 han favorecido el posicionamiento de la Comunicaci\u00f3n como una ciencia que se encarga del an\u00e1lisis de diversos objetos de estudio.<\/p>\n<p>Algunas teor\u00edas fundamentales de la comunicaci\u00f3n, son:<\/p>\n<p>\u25cf\u00a0 El funcionalismo (Mass Comunication Research) es una corriente que surge a fines de los a\u00f1os 20 en Harvard y se basa en la analog\u00eda de la sociedad como un gran organismo.<\/p>\n<p>\u25cf\u00a0 El Estructuralismo surgi\u00f3 en 1916, en Suiza y tuvo auge en Francia durante los a\u00f1os\u00a0 1950 y 1960, estudia los signos y c\u00f3mo es que est\u00e1n interconectados para formar la estructura del lenguaje. Ferdinand Saussure, uno de sus principales exponentes, argumenta que el lenguaje es un sistema formal basado en la diferenciaci\u00f3n de los elementos que lo constituyen.<\/p>\n<p>\u25cf\u00a0 La Teor\u00eda de Sistemas fue propuesta por<b>\u00a0<\/b>\u00a0Ludwin von Bertalanffy en 1937; sostiene que la sociedad es un organismo\u00a0 y un sistema abierto, que est\u00e1 en constante intercambio con otros sistemas por medio de complejas interacciones.<\/p>\n<p>\u25cf\u00a0 Norbert Wiener propone la<b>\u00a0<\/b>Teor\u00eda Cibern\u00e9tica, en<b>\u00a0<\/b>Massachusetts\u00a0en 1948<b>.<\/b><b>\u00a0<\/b>Estudia la estructura de los sistemas reguladores, es decir, los sistemas se centran en funciones de control y comunicaci\u00f3n y prestan especial atenci\u00f3n a la\u00a0retroalimentaci\u00f3n\u00a0y conceptos derivados.<\/p>\n<p>\u25cf\u00a0 En la Escuela de Palo Alto, California, Don D. Jackson, Paul Watzlawick, Gregory Bateson, Erving Goffman, Edward Hall, se dedicaron al estudio de la Comunicaci\u00f3n como un conjunto integrado que no se puede comprender sin el contexto determinado en el que sucede el acto comunicativo.<\/p>\n<p>\u25cf\u00a0 Durante los a\u00f1os sesenta y setenta (a\u00fan latente) se consolidaron los Planteamientos Latinoamericanos de la Comunicaci\u00f3n, cuyos exponentes son: Luis Ramiro Beltr\u00e1n, Antonio Pasquali, Armand Mattelart, Eliseo Ver\u00f3n, H\u00e9ctor Schmucler y cuestionaban los modelos de comunicaci\u00f3n impuestos en la regi\u00f3n y al servicio de grupos de poder econ\u00f3mico.<\/p>\n<p>\u25cf\u00a0 La Teor\u00eda de la Medicaci\u00f3n, obra de Manuel Martin Serrano, Jos\u00e9 Luis Pi\u00f1uel, Jes\u00fas Garc\u00eda Sanz y Mar\u00eda Antonia Arias Fern\u00e1ndez, se centra en la renovaci\u00f3n del pensamiento cient\u00edfico. Se divide en cuatro campos: el paradigma de las\u00a0Mediaciones sociales; la producci\u00f3n de Teor\u00eda de la comunicaci\u00f3n, formas de interacciones comunicativas; Incorporaci\u00f3n del pensamiento ut\u00f3pico al estudio de la antropogenesis y la sociogenesis, y\u00a0 el Dise\u00f1o de modelos sist\u00e9micos y l\u00f3gicos de investigaci\u00f3n.<\/p>\n<p>\u25cf\u00a0 En Latinoam\u00e9rica, los estudiosos N\u00e9stor Garc\u00eda Canclini y Jes\u00fas Mart\u00edn Barbero, hicieron el an\u00e1lisis de los consumos culturales, del arte y de la educaci\u00f3n.<\/p>\n<p>Este es un breve recuento de algunas teor\u00edas de la comunicaci\u00f3n que han incitado a que la comunicaci\u00f3n se observe como un campo de estudio meramente cient\u00edfico.<\/p>\n<p><b>Mar\u00eda M\u00e9ndez Coronel<\/b><\/p>\n<p><b>UTEL Editorial<\/b><\/p>\n<div id=\"advads-2687569661\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teor\u00edas de la Comunicaci\u00f3n - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"La comunicaci\u00f3n humana tambi\u00e9n tiene su ciencia. 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