{"id":1425,"date":"2013-05-17T20:48:08","date_gmt":"2013-05-17T20:48:08","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1425"},"modified":"2023-03-10T16:53:18","modified_gmt":"2023-03-10T16:53:18","slug":"el-neuromarketing","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/el-neuromarketing\/","title":{"rendered":"El Neuromarketing"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\">Conseguir el \u00e9xito en nuestros tiempos radica en tomar las oportunidades que m\u00e1s nos convienen. Para sobrevivir hay que tomar lo que el medio nos ofrece e inventar algo nuevo y revolucionario.<\/p>\n<p>\u00a0Un ejemplo de esta fusi\u00f3n de elementos es la uni\u00f3n de la neurolog\u00eda (encargada de estudiar al cerebro y sus funciones) con el marketing (encargado de crear, dise\u00f1ar, realizar y revisar estrategias de venta) cuyo resultado es el neuromarketing.<\/p>\n<p>Principalmente el neuromarketing\u00a0 es una rama en la investigaci\u00f3n de los mercados que usa sistemas de investigaci\u00f3n biom\u00e9trica, esto significa que se encarga de investigar los procesos cerebrales espec\u00edficos que utilizan las personas para tomar decisiones y se usa debido a que en los cuestionarios o en los grupos de prueba para los nuevos productos, las personas\u00a0 generalmente mienten.<\/p>\n<p>El neuromarketing es\u00a0la medici\u00f3n de los cambios en las ondas cerebrales cuando a\u00a0los sujetos se les somete a distintas situaciones, y\u00a0busca medir:<\/p>\n<ul>\n<li>La atenci\u00f3n. Lo que es muy \u00fatil para los anuncios.<\/li>\n<li>Las emociones. Cualquier tipo de emoci\u00f3n que se provoque y qu\u00e9 duraci\u00f3n tiene.<\/li>\n<li>La memoria. Saber si el anuncio impact\u00f3 lo suficiente como para ser recordado por largo tiempo.<\/li>\n<\/ul>\n<p>Los m\u00e9todos m\u00e1s utilizados para visualizar los cambios a nivel cerebral son estudios como: la resonancia magn\u00e9tica funcional (fMRI), la encefalograf\u00eda (EEG), la magneto encefalograf\u00eda (MEG) y la tomograf\u00eda (PET). Cabe se\u00f1alar que estas pruebas solo se\u00f1alan la actividad cerebral en zonas especificas, de ning\u00fan modo son invasivas o atentan contra la privacidad de los sujetos.<\/p>\n<p>Hasta el momento este tipo de marketing en general ha demostrado buenos resultados y se fortalece como un nuevo m\u00e9todo de investigaci\u00f3n que permite mejorar las t\u00e9cnicas y recursos publicitarios mediante la comprensi\u00f3n de la mente y las conductas; aunque tambi\u00e9n ha tenido puntos negativos y detractores que la han clasificado como una t\u00e9cnica que viola la privacidad del p\u00fablico y de los consumidores, puntos que actualmente no tiene pruebas contundentes que las avalen.<\/p>\n<p>La investigaci\u00f3n de mercados, el an\u00e1lisis del comportamiento de los clientes, la validaci\u00f3n de los comerciales para televisi\u00f3n, el dise\u00f1o de los productos o el impacto de la publicidad son v\u00edas de investigaci\u00f3n del marketing tradicional y ahora el neuromarketing est\u00e1 revolucionando estas t\u00e9cnicas, haci\u00e9ndolas m\u00e1s precisas y confiables para los empresarios.<\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><b>Adri\u00e1n M\u00e1rquez Duarte<br \/>\nUTEL Editorial<\/b><\/p>\n<div id=\"advads-459034093\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":1426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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