{"id":14382,"date":"2014-07-02T05:12:24","date_gmt":"2014-07-02T05:12:24","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=14382"},"modified":"2023-03-10T17:03:52","modified_gmt":"2023-03-10T17:03:52","slug":"el-mundial-de-futbol-negocio-redondo-para-mexico","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/menu-profesional\/el-mundial-de-futbol-negocio-redondo-para-mexico\/","title":{"rendered":"Mundial de futbol, negocio redondo para M\u00e9xico"},"content":{"rendered":"<p style=\"text-align: justify;\">El mundial de futbol puede significar un aumento de 5% en la tasa anual, \u00a0solo como el ingreso de las televisoras mexicanas m\u00e1s importantes, sum\u00e1ndole la publicidad y patrocinios.<\/p>\n<p style=\"text-align: justify;\">La Copa del Mundo, no s\u00f3lo es un evento social y deportivo, tambi\u00e9n es una gran oportunidad de marketing y publicidad para una gran cantidad de empresas. Todo el mundo voltea la mirada hacia el pa\u00eds sede y la inversi\u00f3n, as\u00ed como el patrocinio ascienden a cifras en ocasiones inimaginables. \u00a0En el caso del mundial pasado, Sud\u00e1frica 2010, la inversi\u00f3n fue de 2.7 mil millones de USD, y contaba con quince empresas patrocinadoras multinacionales.<\/p>\n<p style=\"text-align: justify;\">Con los patrocinios en el mundial, las empresas pretenden interactuar con sus clientes y clientes potenciales, aprovechando la visibilidad, el impacto de los medios de comunicaci\u00f3n y la cada vez mayor, mediatizaci\u00f3n del futbol. El mundial de Sud\u00e1frica 2010 marc\u00f3 un momento sin precedentes para el desarrollo de la tecnolog\u00eda y medios de comunicaci\u00f3n, pues fue el primero en transmitirse en Internet y en dispositivos m\u00f3viles.<\/p>\n<p style=\"text-align: justify;\">Para el mundial de Alemania 2006, 26.300 millones de personas constituyeron la audiencia en 214 pa\u00edses, tomando en cuenta que algunos pa\u00edses no tienen m\u00e9todos eficientes y certeros para medir el rating. En el caso de M\u00e9xico, la Federaci\u00f3n Internacional de Futbol Asociaci\u00f3n (FIFA) firm\u00f3 contrato con <em>Televisa Interactive Media<\/em> y <em>Televisa Deportes<\/em>, para la exclusividad de los partidos de Sud\u00e1frica 2010, tanto en la televisi\u00f3n como en Internet.<\/p>\n<p style=\"text-align: justify;\">Como ya mencionamos las ganancias previas al mundial del 2010 ascendieron a 17.810 millones de pesos en el caso de Televisa y 4.605 millones en el caso de TV Azteca, que significa un crecimiento por tasa anual de un 5%, solo por anticipos de publicidad y patrocinios. Se espera que para el mundial de Brasil 2014, estas cifras se dupliquen, pues aparte de la tecnolog\u00eda televisiva y digital, se le sumar\u00e1 la reciente ola de tel\u00e9fonos digitales inteligentes y tabletas electr\u00f3nicas.<\/p>\n<p style=\"text-align: justify;\"><strong>Ernesto Uranga<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>UTEL Editorial<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL?utm_source=blog&amp;utm_medium=boton-contacto&amp;utm_campaign=mundial-de-futbol-negocio-redondo-para-mexico\"><img decoding=\"async\" class=\"aligncenter wp-image-13278\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/04\/boton_blog1.png\" alt=\"Bot\u00f3n contacto| Blog - UTEL\" width=\"186\" height=\"57\" \/><\/a><\/p>\n<div id=\"advads-653332726\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":14383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[426],"tags":[],"class_list":["post-14382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menu-profesional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mundial de futbol, negocio redondo para M\u00e9xico<\/title>\n<meta name=\"description\" content=\"El mundial de futbol genera un gran movimiento comercial. 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