{"id":1496,"date":"2019-12-06T14:10:57","date_gmt":"2019-12-06T14:10:57","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1496"},"modified":"2023-03-10T17:12:12","modified_gmt":"2023-03-10T17:12:12","slug":"el-marketing-estrategico","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/el-marketing-estrategico\/","title":{"rendered":"El  Marketing Estrat\u00e9gico"},"content":{"rendered":"<p style=\"text-align: justify;\">En la actualidad el marketing es una de las herramientas mediante las cuales se busca satisfacer las necesidades de un p\u00fablico y que tiene como objetivo principal favorecer el intercambio entre dos partes de modo que ambas resulten beneficiadas.<\/p>\n<p style=\"text-align: justify;\">El padre de la mercadotecnia Philip Kotler la defini\u00f3 como: \u201cEl acto de obtener un producto deseado de otra persona, ofreci\u00e9ndole algo a cambio\u201d, por lo que gracias a las necesidades b\u00e1sicas es posible que una empresa pueda encontrar m\u00e1s concretamente que es lo que busca la poblaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">La funci\u00f3n del <strong>Marketing estrat\u00e9gico<\/strong> dentro de una empresa es orientarla hacia las oportunidades\u00a0 econ\u00f3micas\u00a0 que ofrecen un potencial crecimiento y rentabilidad, bas\u00e1ndose en la planificaci\u00f3n de actividades conforme al movimiento del mercado, teni\u00e9ndose que adaptar al entorno.<\/p>\n<p style=\"text-align: justify;\">Desde este punto, para que una empresa pueda posicionarse y destacar se debe basar en:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00a0<b>El an\u00e1lisis interno<\/b>: Se refiere al funcionamiento de la empresa, tomando en cuenta tanto las fortalezas como las debilidades, todo esto puede hacerse de manera general o solo en un \u00e1rea, en donde resultar\u00e1 m\u00e1s f\u00e1cil observar si hay alg\u00fan problema en los objetivos.<\/li>\n<li>\u00a0<b>El an\u00e1lisis externo<\/b>: Cuando la empresa toma decisiones debido a la influencia del entorno, se toman en cuenta tanto los aspectos positivos como los negativos para en caso de ser necesario establecer nuevas estrategias y aprovechar las fortalezas.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A partir de estos escenarios es necesario que la empresa:<\/p>\n<ul style=\"text-align: justify;\">\n<li><b>Realice una labor de an\u00e1lisis.\u00a0<\/b>Estudiar los segmentos de la empresa y sus funciones, como el \u00e1rea de calidad, producci\u00f3n, personal y las finanzas.<\/li>\n<li><b>\u00a0Trace objetivos.\u00a0<\/b>Definir a donde se quiere llegar.<\/li>\n<li><b>Observe el posicionamiento de la empresa.<\/b>\u00a0Ubicar cual es la percepci\u00f3n mental que el p\u00fablico tiene sobre ella.<\/li>\n<li><b>Seleccione mercado meta.\u00a0<\/b>Determinar a quienes se quiere llegar y a la vez medir el mercado y su demanda.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Este tipo de an\u00e1lisis ayudar\u00e1 a saber como una empresa puede potenciar sus recursos y a partir de esos datos, poner en marcha acciones m\u00e1s eficaces para tener una larga vida en el mercado.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/utel.mx\/node\/250\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00a1Conoce la Maestr\u00eda en Marketing Estrat\u00e9gico!<\/strong><\/a><\/p>\n<p style=\"text-align: justify;\"><b>Tania Paola Peralta \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><b>UTEL Editorial<\/b><\/p>\n<div id=\"advads-2978161853\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":29091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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