{"id":18596,"date":"2015-05-29T17:28:53","date_gmt":"2015-05-29T17:28:53","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=18596"},"modified":"2023-03-10T17:05:02","modified_gmt":"2023-03-10T17:05:02","slug":"adwords-para-mobile-que-hay-que-saber","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/menu-profesional\/adwords-para-mobile-que-hay-que-saber\/","title":{"rendered":"Adwords para Mobile, \u00bfQu\u00e9 hay que saber?"},"content":{"rendered":"<p>Me llamo F\u00e9lix Augenstein y trabajo en la agencia MD Marketing Digital, donde entre otras cosas nos dedicamos al <a href=\"http:\/\/www.mdmarketingdigital.com\/publicidad-online.php\">SEM o Search Engine Marketing<\/a> en Google Adwords. Intentamos aprender sobre nuevas actualizaciones y compartimos nuestras experiencias con otras personas. Un tema nos parece muy importante que es el mercado m\u00f3vil. Y no solo a nosotros nos parece importante sino tambi\u00e9n a Google, por eso el 21 de abril Google lanz\u00f3 su update denominado <a href=\"http:\/\/googlewebmastercentral.blogspot.com.ar\/2015\/02\/finding-more-mobile-friendly-search.html\">Mobilegeddon<\/a> para favorecer p\u00e1ginas optimadas para m\u00f3vil en b\u00fasquedas desde un dispositivo m\u00f3vil. Por lo tanto es importante analizar cu\u00e1les son los datos m\u00e1s importantes relacionados a campa\u00f1as en Google Adwords y distintos dispositivos. \u00bfEntonces qu\u00e9 es lo que se puede analizar? Por ejemplo las b\u00fasquedas en total de m\u00f3vil y desktop, CTR (Click Through Rate), CPC (Cost Per Click) y conversiones.<\/p>\n<p>En su intervenci\u00f3n en SMX West el a\u00f1o pasado <a href=\"https:\/\/plus.google.com\/u\/0\/+MattCutts\/posts\">Matt Cutts<\/a> de Google, dijo que \u00abno le sorprender\u00eda\u00bb si la b\u00fasqueda m\u00f3vil superar\u00eda la b\u00fasqueda desktop este a\u00f1o. Google mismo no quiere hacer una declaraci\u00f3n oficial acerca de la cantidad de b\u00fasquedas m\u00f3viles y desktop, m\u00e1s bien quiere hacer hincapi\u00e9 en el marketing multiplataforma. Seg\u00fan esa gr\u00e1fica de <a href=\"http:\/\/www.biakelsey.com\/\">BIA Kelsey<\/a> en el 2015 las b\u00fasquedas m\u00f3viles van a tomar la delantera a las b\u00fasquedas desktop.<\/p>\n<p><a href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/fdfdfd.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-18600\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/fdfdfd-300x183.png\" alt=\"Adwords para mobil, \u00bfQu\u00e9 hay que saber?\" width=\"310\" height=\"189\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/fdfdfd-300x183.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/fdfdfd-200x122.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/fdfdfd.png 600w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/a><\/p>\n<p>Cuando vemos datos de CTR se pueden identificar algunas dificultades para b\u00fasquedas m\u00f3viles. El 45% del CTR de m\u00f3vil esta distribuido entre las posiciones 1 y 2. A partir de la posici\u00f3n 3 los anuncios para m\u00f3viles tienen CTR mucho m\u00e1s bajos que los anuncios en la b\u00fasqueda desktop.<\/p>\n<p>Como las b\u00fasquedas m\u00f3viles han continuado a calentarse, sus precios han hecho lo mismo. Sus CPC aumentaron en un 150% desde 2012. Igual en comparaci\u00f3n con desktop y tablet los CPC de m\u00f3vil est\u00e1n todav\u00eda muy por debajo de estos costos.<\/p>\n<p>Hay que tener en cuenta que, respecto al nivel de conversiones, Mobile no est\u00e1 siendo el principal dispositivo en efectuarlas. En este campo, desktop es quien contin\u00faa generando la mayor\u00eda de las conversiones. Sucede que tenemos que comprender el contexto de b\u00fasqueda que se realiza desde cada dispositivo. En el proceso de compra, o de consulta, con el cual generamos una conversi\u00f3n, Mobile es el dispositivo que asiste a Desktops o Tablets, precisamente por ser quien mayores niveles de b\u00fasqueda presenta ante el resto.<\/p>\n<p>Imaginemos un proceso de compra online de una persona. Se dirige a su trabajo, y en el metro busca algo que le interese desde su m\u00f3vil. Posteriormente en su trabajo, siga buscando sobre determinado producto o servicio desde su ordenador de trabajo, y luego de su jornada, en su casa realice la conversi\u00f3n, tanto desde su propio desktop, laptop o tablet.<\/p>\n<p>Debemos comprender la importancia de Mobile en todo este proceso a la hora de llegar a una conversi\u00f3n. Nuestros tel\u00e9fonos m\u00f3viles, hoy en d\u00eda, son los principales asistentes de las conversiones que, en su mayor\u00eda, se realizan desde los ordenadores.<\/p>\n<p><strong>F\u00e9lix Augenstein<\/strong><br \/>\n<strong>Marketing Executive<br \/>\n<a href=\"http:\/\/www.mdmarketingdigital.com\/\">MD Marketing Digital<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=boton-contacto&amp;utm_medium=blog&amp;utm_campaign=adwords-para-mobile-que-hay-que-saber\"><img decoding=\"async\" class=\" wp-image-18233 size-full aligncenter\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/boton_blog.png\" alt=\"Adwords para mobil, \u00bfQu\u00e9 hay que saber?\" width=\"232\" height=\"71\" \/><\/a><\/p>\n<h4><strong>Las opiniones y posturas vertidas en los art\u00edculos publicados en el Blog UTEL son de exclusiva responsabilidad del autor o autores de los mismos, y no reflejan necesariamente los puntos de vista de la\u00a0Universidad Tecnol\u00f3gica Latinoamericana en L\u00ednea.<\/strong><\/h4>\n<div id=\"advads-3417604453\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":18598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[426],"tags":[],"class_list":["post-18596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menu-profesional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adwords para Mobile, \u00bfQu\u00e9 hay que saber? 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