{"id":1897,"date":"2013-08-13T16:13:59","date_gmt":"2013-08-13T16:13:59","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1897"},"modified":"2023-03-10T16:52:20","modified_gmt":"2023-03-10T16:52:20","slug":"que-es-el-marketing-de-confrontacion","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/que-es-el-marketing-de-confrontacion\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de confrontaci\u00f3n?"},"content":{"rendered":"

Hoy en d\u00eda son muchas las estrategias a las que recurren las empresas para llegar a la gente, como la publicidad y los productos que buscan provocar alg\u00fan tipo de inquietud o emoci\u00f3n en el ser humano.<\/p>\n

Ahora podemos escuchar hablar del marketing de confrontaci\u00f3n, el cual no solo crea, dise\u00f1a y realiza estrategias para estar en el mercado, sino que tambi\u00e9n combina t\u00e1cticas que ayudan a superar a la competencia, ya sea para desplazarla o simplemente para mantenerse posicionados en el mercado, anticip\u00e1ndose a las jugadas que realiza el adversario, teniendo en cuenta que por su parte estar\u00e1 intentando lo mismo.<\/p>\n

La demanda en el mercado es fuerte, por lo que la creaci\u00f3n de diversos productos que atraigan a consumidores representa un reto dif\u00edcil para miles de empresas debido a los m\u00faltiples estudios que tienen que realizar para saber cu\u00e1les son sus necesidades insatisfechas.<\/p>\n

Es debido a los cambios que se han hecho en el mercado y a los diferentes problemas a los que se someten tanto las empresas como los productos, que se ha creado el marketing de confrontaci\u00f3n, cuyas principales caracter\u00edsticas son:<\/p>\n

    \n
  1. <\/b>El ego empresarial:<\/b> Busca soluci\u00f3n a los problemas del mercado, ya sea tratando de posicionarse en el negocio o mantenerse \u00a0en el mismo, siempre observando a la competencia.<\/li>\n
  2. <\/b>Agresividad:<\/b> Ofrece al cliente un nuevo valor agregado, tratando de ofrecer mejores servicios al consumidor y contar con reservas, elementos sorpresas que ayuden a incrementar ventas, atraer clientes y por ende desmoralizar a la competencia.<\/li>\n
  3. Investiga al competidor:<\/b> Estudiar detalladamente la organizaci\u00f3n empresarial de la competencia.<\/li>\n<\/ol>\n

    Para poder realizar una buena estrategia de marketing de confrontaci\u00f3n, siempre se necesitar\u00e1 saber en d\u00f3nde est\u00e1n posicionadas tanto la empresa propia como la competencia, sin importar que cada d\u00eda se cambien ideas.<\/p>\n

    El arma importante en el marketing es no solo basarse en las estrategias, sino en el efecto psicol\u00f3gico que estas logren provocar, utilizando herramientas como los anuncios publicitarios, ya sean de radio o televisi\u00f3n que modifican la forma de pensar con mensajes repetitivos. Si la marca es recordada entonces va por buen camino, ya que muestra ventaja sobre la competencia.<\/p>\n

    Este tipo de marketing ayuda a un mejor rendimiento empresarial, se alinea d\u00eda a d\u00eda a los cambios que hay en el mercado, incrementando la competitividad de las compa\u00f1\u00edas que recurren a \u00e9l, generando\u00a0 estrategias innovadoras que ayudan a la transformaci\u00f3n de todo el entorno.<\/p>\n

    Tania Paola Peralta<\/b><\/p>\n

    UTEL Editorial<\/b><\/p>\n

    \"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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