{"id":19050,"date":"2015-07-06T16:07:13","date_gmt":"2015-07-06T16:07:13","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=19050"},"modified":"2023-03-10T17:04:44","modified_gmt":"2023-03-10T17:04:44","slug":"que-es-la-direccion-estrategica","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/dia-a-dia\/retos-profesionales\/que-es-la-direccion-estrategica\/","title":{"rendered":"\u00bfQu\u00e9 es la direcci\u00f3n estrat\u00e9gica?"},"content":{"rendered":"<p><span style=\"color: #000000;\">La direcci\u00f3n es quiz\u00e1 junto con la planeaci\u00f3n la parte m\u00e1s importante de la administraci\u00f3n de empresas.\u00a0Los administradores deben saber c\u00f3mo dirigir personas, tomar decisiones y sobre todo contar con la habilidad de crear estrategias que ayuden a las organizaciones a lograr sus objetivos.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00bfQu\u00e9 es la direcci\u00f3n estrat\u00e9gica?\u00a0La direcci\u00f3n estrat\u00e9gica es el proceso de <strong>formulaci\u00f3n de estrategias<\/strong> para el desarrollo de la organizaci\u00f3n, buscando obtener una mayor participaci\u00f3n en el mercado (competitividad estrat\u00e9gica) y rendimientos superiores al promedio. <\/span><\/p>\n<p><span style=\"color: #000000;\">Es una de las principales actividades desarrolladas por los administradores superiores de una organizaci\u00f3n. Su importancia radica en que a trav\u00e9s de ella se define el rumbo que la empresa seguir\u00e1 y se establecen los criterios generales para la definici\u00f3n de los objetivos y el desarrollo del trabajo en la organizaci\u00f3n.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>El proceso de direcci\u00f3n estrat\u00e9gica comprende cinco actividades principales: <\/strong><\/span><\/h2>\n<ol>\n<li><span style=\"color: #000000;\">Definir un concepto de negocio y formar una visi\u00f3n de hacia donde se necesita dirigir la organizaci\u00f3n.<\/span><\/li>\n<li><span style=\"color: #000000;\">Transformar la misi\u00f3n en objetivos espec\u00edficos de resultado.<\/span><\/li>\n<li><span style=\"color: #000000;\">Elaborar una estrategia que logre el resultado planeado; debe ser lo suficientemente inteligente y global para posibilitar el logro de las metas.<\/span><\/li>\n<li><span style=\"color: #000000;\">Implantar y poner en pr\u00e1ctica la estrategia seleccionada de manera eficiente y eficaz.<\/span><\/li>\n<li><span style=\"color: #000000;\">Evaluar el resultado, revisar la situaci\u00f3n e iniciar ajustes correctivos.<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #000000;\">El dise\u00f1o de las estrategias es una actividad t\u00edpicamente directiva. Los objetivos son el qu\u00e9 y las estrategias son el c\u00f3mo.<\/span><\/h3>\n<p><span style=\"color: #000000;\">El dise\u00f1o de las estrategias tiene como objetivo fundamental determinar c\u00f3mo se van a conseguir los resultados establecidos durante el proceso de planeaci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000;\">La estrategia de una empresa se compone de dos elementos:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Un elemento proactivo que implica la anticipaci\u00f3n a los hechos futuros, estableciendo los cursos de acci\u00f3n a\u00fan antes de que se vivan las situaciones espec\u00edficas en las que se aplicar\u00e1n.<\/span><\/li>\n<li><span style=\"color: #000000;\">Un elemento reactivo que responde a oportunidades y amenazas del entorno y a las experiencias que la empresa vive en el momento en que se est\u00e1 llevando a cabo la estrategia.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">La estrategia no s\u00f3lo se\u00f1ala el rumbo que va a seguir la organizaci\u00f3n, sino que establece c\u00f3mo se va a seguir, por eso es que la direcci\u00f3n estrat\u00e9gica\u00a0tiene tanta importancia.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Cristian David Castro Solorzano<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Alumno UTEL<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=boton-contacto&amp;utm_medium=blog&amp;utm_campaign=que-es-la-direccion-estrategica\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" size-full wp-image-18233 aligncenter\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/05\/boton_blog.png\" alt=\"Bot\u00f3n contacto\" width=\"232\" height=\"71\" \/><\/a><\/p>\n<div id=\"advads-766589331\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" 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[&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":38547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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