{"id":1997,"date":"2013-08-01T16:57:36","date_gmt":"2013-08-01T16:57:36","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=1997"},"modified":"2023-03-10T16:52:49","modified_gmt":"2023-03-10T16:52:49","slug":"la-publicidad-en-mexico","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/la-publicidad-en-mexico\/","title":{"rendered":"Historia de la publicidad en M\u00e9xico"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La publicidad en M\u00e9xico y en todo el mundo es una forma de comunicar y promover el intercambio de intereses comerciales, cuyo objetivo es el de aumentar el consumo de diversos productos o servicios, a trav\u00e9s de estrategias persuasivas que atraigan la curiosidad e inter\u00e9s de los posibles compradores.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Historia de la publicidad en M\u00e9xico<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La historia de la publicidad en M\u00e9xico se remonta a la \u00e9poca prehisp\u00e1nica, tiempo en que la publicidad pod\u00eda percibirse a trav\u00e9s de simbolismos pertenecientes a diversas culturas. S\u00edmbolos que serv\u00edan para comercializar el trabajo de tejedores, coloristas y agricultores que promocionaban algunos de sus productos como semillas, alimentos, artesan\u00edas, vasijas, entre otros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Durante la \u00e9poca colonial, la forma de darle publicidad a los productos y servicios era a trav\u00e9s de personas que se dedicaban a vocear la mercanc\u00eda en las calles, por medio de frases cortas que iban acompa\u00f1adas del golpeteo de tambores para&nbsp; lograr captar la atenci\u00f3n de los clientes.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Las primeras campa\u00f1as publicitarias en M\u00e9xico<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En 1666 se imprimi\u00f3 la primera gaceta en la Nueva Espa\u00f1a, actividad que al d\u00eda de hoy se conoce como el negocio publicitario. Tiempo despu\u00e9s, en 1850, se desarroll\u00f3 la primera campa\u00f1a publicitaria y con ella una nueva forma de capitalizarla.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las primeras campa\u00f1as publicitarias en M\u00e9xico fueron para la Cervecer\u00eda Toluca, la Cervecer\u00eda Cuauht\u00e9moc, la Cervecer\u00eda&nbsp;Moctezuma, la Cervecer\u00eda Yucateca, El Palacio de Hierro&nbsp;y para El Puerto de Liverpool.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Durante el siglo XX la publicidad en M\u00e9xico alcanz\u00f3 su m\u00e1ximo esplendor. La constante ocupaci\u00f3n de los medios escritos y la aparici\u00f3n de volantes, apoy\u00f3 la creaci\u00f3n de los anuncios publicitarios en los peri\u00f3dicos m\u00e1s importantes del pa\u00eds, lo que m\u00e1s adelante dio oportunidad al crecimiento de las peque\u00f1as y medianas empresas que exploraban el mercado publicitario.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En el a\u00f1o 1925, surgi\u00f3 la radio en M\u00e9xico, medio de comunicaci\u00f3n masiva que hoy en d\u00eda apoya de manera significativa al mercado de la publicidad con el lanzamiento al aire de mensajes publicitarios de cientos de art\u00edculos pertenecientes a diferentes giros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A\u00f1os m\u00e1s tarde, en 1951 comenz\u00f3 el gran desarrollo de la televisi\u00f3n comercial, una de las v\u00edas m\u00e1s fruct\u00edferas para el terreno de la publicidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El desarrollo de la publicidad ha generado el crecimiento de la econom\u00eda a nivel mundial, en el caso espec\u00edfico de M\u00e9xico las nuevas tendencias en la publicidad del siglo XXI est\u00e1n relacionadas con la revoluci\u00f3n de los medios: la televisi\u00f3n, los peri\u00f3dicos, el cine, la radio y la orientaci\u00f3n hacia el marketing online a trav\u00e9s de la PC o de m\u00f3viles.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La sociedad de la informaci\u00f3n abri\u00f3 nuevos mercados a los que millones de usuarios tienen acceso, lo que hace m\u00e1s viable el crecimiento econ\u00f3mico del mercado del <strong>marketing online<\/strong>. La comunicaci\u00f3n publicitaria es un \u00e1rea que ha experimentado la diversidad de p\u00fablicos, para as\u00ed reinterpretar sus expectativas como mercado y generar m\u00e1s oportunidad de empleo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Conoce un poco sobre <strong><span style=\"color: #008a5d;\"><a style=\"color: #008a5d;\" title=\"Street marketing y la publicidad en los parabuses\" href=\"https:\/\/utel.mx\/blog\/rol-personal\/street-marketing-y-la-publicidad-en-los-parabuses\/?utm_source=blog&amp;utm_medium=CTA+Link&amp;utm_campaign=Mktcomunicacion\" target=\"_blank\" rel=\"noopener\">el street marketing<\/a><\/span><\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Mar\u00eda M\u00e9ndez Coronel<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>UTEL Editorial<\/b><\/span><\/p>\n<p><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=boton&amp;utm_medium=boton-contacto&amp;utm_campaign=historia-de-la-publicidad-en-m%C3%A9xico\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13838\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/05\/boton_blog-e1416333216813.png\" alt=\"Historia de la publicidad en M\u00e9xico| Blog \u2013 UTEL\" width=\"186\" height=\"57\"><\/a><\/p>\n<div id=\"advads-377475061\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":40284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This 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