{"id":20835,"date":"2015-12-17T16:50:00","date_gmt":"2015-12-17T16:50:00","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=20835"},"modified":"2023-03-10T17:06:43","modified_gmt":"2023-03-10T17:06:43","slug":"el-panorama-actual-de-la-mercadotecnia","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/licenciaturas\/el-panorama-actual-de-la-mercadotecnia\/","title":{"rendered":"El panorama actual de la Mercadotecnia"},"content":{"rendered":"

La mercadotecnia en la actualidad se trata de conocer al cliente, pero no a trav\u00e9s de encuestas que responde racionalmente, sino de a trav\u00e9s de la observaci\u00f3n de sus comportamientos in situ<\/em>, cuando compra, descubrir y analizar sus emociones, conocerlo, incluso mejor de lo que se conoce \u00e9l mismo.<\/span><\/p>\n

La mercadotecnia como disciplina<\/span><\/h2>\n

La Mercadotecnia<\/strong> es una disciplina que est\u00e1 inmersa en muchos aspectos de nuestras vidas sin que nos lo imaginemos. Es cuando comienzas a estudiarla que ves todo aquello que hay detr\u00e1s de cada producto o servicio adquirido d\u00eda a d\u00eda.<\/span><\/p>\n

En la actualidad no se trata s\u00f3lo de vender productos, sino experiencias y vivencias a trav\u00e9s de la construcci\u00f3n s\u00f3lida de una marca y todos los componentes de la misma.<\/span><\/p>\n

Otro cambio radical en esta disciplina en la \u00faltima d\u00e9cada ha sido que los papeles se han invertido, antes se realizaba Mercadotecnia sin pensar en lo que realmente quiere el cliente. Es ahora cuando ellos tienen el poder y debemos de voltearlos a ver para poder conocer a fondo todas sus inquietudes, deseos, emociones y motivaciones.<\/span><\/p>\n

Aunado a esto, la Mercadotecnia est\u00e1 en constante cambio, se van a\u00f1adiendo nuevos conceptos, por lo que siempre hay que seguir estudiando y a conocer las tendencias de la industria. Los clientes se aburren de ver lo mismo, o ver c\u00f3mo las empresas copian las f\u00f3rmulas exitosas de alguien m\u00e1s.<\/span><\/p>\n

Te presentamos algunos ejemplos de mercad\u00f3logos exitosos:<\/span><\/p>\n

Javier Santos<\/strong><\/span><\/p>\n

\"<alt El panorama actual de la Mercadotecnia<\/alt>\u00bb width=\u00bb150″ height=\u00bb150″><\/a><\/span><\/p>\n

Javier Santos es el responsable del dise\u00f1o de estrategias comerciales de la compa\u00f1\u00eda francesa de licor de naranja Grand Marnier.<\/span><\/p>\n

Naci\u00f3 en el Distrito Federal, pero lleva ocho a\u00f1os en Canad\u00e1. Es Mercad\u00f3logo y obtuvo su MBA en Estados Unidos.<\/span><\/p>\n

Horacio Marchand Flores<\/strong><\/span><\/p>\n

\"<altEl panorama actual de la Mercadotecnia<\/alt>\u00bb width=\u00bb150″ height=\u00bb150″><\/a>Actualmente es Director General de Marchand&Asociados, despacho de consultor\u00eda especializada en estrategia con enfoque a Marketing. Ha sido catedr\u00e1tico por m\u00e1s de 15 a\u00f1os,  imparte en la EGADE del ITESM la materia de Hipermarketing y en la Universidad Virtual del mismo instituto el curso de Marketing para Negocios Electr\u00f3nicos. A nivel licenciatura imparte el curso de Mercadotecnia de Relaciones.<\/span><\/p>\n

Ha sido consejero y tesorero de la C\u00e1mara de Comercio de Monterrey (Canaco); asesor de la Confederaci\u00f3n de Consejos C\u00edvicos de las Instituciones (Cinlac) y miembro del comit\u00e9 ejecutivo de la Confederaci\u00f3n de C\u00e1maras de Comercio (Concanaco). Actualmente tiene a la venta su libro: \u00abHipermarketing\u00bb, basado en un modelo que desarroll\u00f3 \u00e9l mismo; \u00abEl dec\u00e1logo del mercad\u00f3logo\u00bb y \u00abMarketer\u00bb.<\/span><\/p>\n

Guy Kawasaki<\/strong><\/span><\/p>\n

\"<altEl panorama actual de la Mercadotecnia<\/alt>\u00bb width=\u00bb150″ height=\u00bb150″><\/a>Es uno de los mayores especialistas mundiales en el \u00e1mbito de las nuevas tecnolog\u00edas y el marketing. Se gradu\u00f3 de Stanford, con una especializaci\u00f3n en psicolog\u00eda.<\/span>
\nA mediados de los a\u00f1os ochenta comenz\u00f3 a trabajar en Apple donde traslad\u00f3 el concepto de \u201cevangelizar\u201d a los negocios tecnol\u00f3gicos, con la idea de atraer y focalizar a usuarios vinculados al mercado de la multinacional.<\/span><\/p>\n

En la actualidad dirige una de las empresas de capital riesgo m\u00e1s importantes de Estados Unidos, Garage Technology Ventures y es fundador de Alltop, una revista online sobre los temas m\u00e1s populares de Internet.<\/span><\/p>\n

Un merc\u00e1dologo tiene un campo de trabajo sumamente amplio y puede especializarse en muchas industrias, por lo que en definitiva, promete un sinn\u00famero oportunidades laborales.<\/span><\/p>\n

Andrea Matus<\/strong><\/span>
\nUTEL Editorial<\/strong><\/span><\/p>\n

\"Aqu\u00ed<\/a><\/span>
\n<\/span><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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