{"id":2092,"date":"2013-09-09T21:23:37","date_gmt":"2013-09-09T21:23:37","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=2092"},"modified":"2023-03-10T16:55:06","modified_gmt":"2023-03-10T16:55:06","slug":"la-publicidad-online-en-mexico","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/la-publicidad-online-en-mexico\/","title":{"rendered":"La publicidad online en M\u00e9xico"},"content":{"rendered":"<p>En la actualidad, la publicidad online es una herramienta comunicativa que ha dado oportunidad al crecimiento de diversas empresas, organizaciones e instituciones tanto a nivel nacional como internacional.\u00a0 El desarrollo de la publicidad por Internet en nuestro pa\u00eds es una actividad que ha repercutido en el comportamiento del consumidor, alcanzado resultados considerables en la econom\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>La creaci\u00f3n de estrategias publicitarias a trav\u00e9s de blogs, p\u00e1ginas web u otro tipo de plataformas, establecen un canal de comunicaci\u00f3n que permite contactar al cliente con el promotor y as\u00ed, satisfacer las necesidades y productividad de ambos. Adem\u00e1s de\u00a0 proporcionar informaci\u00f3n \u00fatil sobre alg\u00fan producto o servicio en espec\u00edfico.<\/p>\n<p>El marketing digital en M\u00e9xico ha aumentado satisfactoriamente, datos proporcionados por el peri\u00f3dico \u201cEl Economista\u201d<i> <\/i>dan a conocer que la inversi\u00f3n\u00a0publicitaria online\u00a0 ha crecido un 36% respecto al a\u00f1o 2011, cifra que alcanza una suma de <strong>4,600 millones de pesos<\/strong><b>,<\/b> de acuerdo con un estudio realizado por la consultora PwC y la agencia de investigaci\u00f3n de medios IAB M\u00e9xico.<\/p>\n<p><strong><i>Consumidor online en M\u00e9xico<\/i><\/strong><\/p>\n<p>El aumento del consumo en Internet en el pa\u00eds ha representado un cambio significativo en la sociedad; la exploraci\u00f3n de plataformas personales como el correo electr\u00f3nico, Youtube o las redes sociales <em>Facebook<\/em><i>\u00a0<\/i>y\u00a0<em>Twitter,<\/em><i>\u00a0<\/i>han revolucionado de manera exponencial el comportamiento del consumidor mexicano.<\/p>\n<p>Las redes sociales representan un instrumento que amplifica el potencial de Internet y el \u00e9xito de la publicidad online, puesto que los internautas mexicanos las emplean como medio masivo de comunicaci\u00f3n con el seguimiento de diversas opiniones de informaci\u00f3n; actividad que abre el panorama a la promoci\u00f3n de negocios.<\/p>\n<p>Dentro de los cambios de h\u00e1bito detectados en los usuarios, est\u00e1 la adquisici\u00f3n de productos a trav\u00e9s de dispositivos m\u00f3viles, redes sociales o p\u00e1ginas de productos espec\u00edficos que benefician el posicionamiento de la publicidad en Internet.<\/p>\n<p>La publicidad online es una herramienta que sin duda ha favorecido el mercado de la publicidad, ya que brinda la oportunidad de conocer el trabajo de nuevos talentos pertenecientes a esta \u00e1rea, representando un avance m\u00e1s de la tecnolog\u00eda que facilita la vida del consumidor.<\/p>\n<p><b>Mar\u00eda M\u00e9ndez Coronel<\/b><\/p>\n<p><b><\/b><b>Editorial UTEL<\/b><\/p>\n<div id=\"advads-1385114928\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":1426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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