{"id":21195,"date":"2016-02-23T17:13:21","date_gmt":"2016-02-23T17:13:21","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=21195"},"modified":"2023-03-10T17:06:29","modified_gmt":"2023-03-10T17:06:29","slug":"desaparece-la-columna-derecha-de-google-2","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/dia-a-dia\/desaparece-la-columna-derecha-de-google-2\/","title":{"rendered":"Desaparece la columna derecha de Google"},"content":{"rendered":"<h2>Google provee una plataforma muy amable con el usuario, que conecta de manera directa las b\u00fasquedas de las personas con la informaci\u00f3n que desean, mejorando la experiencia del usuario.<\/h2>\n<p>Esto atrae a una amplia variedad de clientes que est\u00e1n interesados en usar los servicios gratuitos del medio ambiente de promoci\u00f3n y publicidad para los negocios en los que los usuarios y los empresarios se benefician. Resulta pues muy congruente que el motor de b\u00fasqueda m\u00e1s grande y usado en todo el mundo haya decidido sacar los anuncios de \u00a0las empresas que adquieran AdWords, ahora ya no se colocan a la derecha de los resultados de la b\u00fasqueda.<\/p>\n<p>Esto es similar a Google Desktop Search que aparece en los tel\u00e9fonos m\u00f3viles. En estos medios donde resulta que hay menos espacio disponible, las AdWords siempre se pueden encontrar, ya sea por encima o por debajo de la b\u00fasqueda.<\/p>\n<p><a href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2016\/02\/fdfd.jpg\"><img decoding=\"async\" class=\" size-medium wp-image-21192 alignleft\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2016\/02\/fdfd-300x134.jpg\" alt=\"Google\" width=\"300\" height=\"134\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2016\/02\/fdfd-300x134.jpg 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2016\/02\/fdfd-200x90.jpg 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2016\/02\/fdfd.jpg 565w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>De los seis anuncios que se colocaban \u2014como m\u00e1ximo\u2014 en la columna del lado derecho, quiz\u00e1s porque se identificaban como publicidad de forma distintiva, ven\u00edan de quienes contrataban Adwords y se decidi\u00f3 eliminarlos, lo que se hace es que ya no van a estar en un en un lugar determinado, ahora deber\u00e1n de estar en el cuerpo de la b\u00fasqueda, es ah\u00ed donde los veremos. La forma en que se compensar\u00e1 la perdida de la columna derecha en t\u00e9rminos de espacios publicitarios, del grupo tipificado en las investigaciones de usuarios de internet, aquellos que tienen un alto volumen de b\u00fasqueda, d\u00edgase, hoteles y compa\u00f1\u00edas de seguros, se van a compensar con anuncios superiores y ser\u00e1n de tres a cuatro en vez de los tres anuncios superiores o inferiores a los resultados.<\/p>\n<p>Google ha estado probando este dise\u00f1o durante mucho tiempo, por lo que en algunas veces podemos recordar que la columna derecha no aparec\u00eda si la b\u00fasqueda arrojaba muy pocos resultados. \u00a0Se van a seguir haciendo m\u00e1s ajustes, pero quieren proporcionar resultados m\u00e1s relevantes para las personas que buscan mejor rendimiento y para los anunciantes. De acuerdo con la naturaleza de la b\u00fasqueda la columna de la derecha va a estar completamente vac\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Luis Antonio G\u00f3mez Aldapa<\/strong><\/p>\n<p><strong>Redacci\u00f3n UTEL<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/contacto.utel.edu.mx\/online\/formd\/UTEL\/?utm_source=boton-contacto&amp;utm_medium=blog&amp;utm_campaign=desaparece-la-columna-derecha-de-google\"><img decoding=\"async\" class=\"alignnone size-full wp-image-20645\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/12\/boton_blog.png\" alt=\"\" width=\"232\" height=\"71\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/12\/boton_blog.png 232w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2015\/12\/boton_blog-200x61.png 200w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/a><\/p>\n<div id=\"advads-3581433022\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":21197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3163,3164],"tags":[],"class_list":["post-21195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dia-a-dia","category-retos-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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