{"id":22867,"date":"2017-01-17T15:30:46","date_gmt":"2017-01-17T15:30:46","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=22867"},"modified":"2023-03-10T17:08:43","modified_gmt":"2023-03-10T17:08:43","slug":"metodologia-de-aprendizaje-basada-en-casos","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/maestrias\/metodologia-de-aprendizaje-basada-en-casos\/","title":{"rendered":"Metodolog\u00eda de Aprendizaje Basada en Casos"},"content":{"rendered":"<p style=\"text-align: justify;\">Los negocios a nivel global&nbsp;necesitan contar con talento ampliamente preparado, por ello diversas universidades en el mundo est\u00e1n optando por sustentar sus programas en el estudio y&nbsp;<strong>an\u00e1lisis de casos reales<\/strong> desarrollados por expertos de <strong>Harvard Business Schoo<\/strong>l y en conferencias magistrales de <strong>Stanford University.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><strong>Metodolog\u00eda de Aprendizaje Basada en Casos&nbsp;<\/strong><\/h2>\n<p style=\"text-align: justify;\">Dicha metodolog\u00eda se caracteriza por presentar situaciones reales a las que se han enfrentado directivos de algunas de las organizaciones m\u00e1s representativas a nivel mundial, abordando los temas desde distintos puestos de responsabilidad en empresas como&nbsp;<strong>Toyota, Nike, Ford, GE, Starbucks, DHL, Cemex, Starbucks, Apple, Google, Burberry, Cirque du Soleil<\/strong>, entre otras.<\/p>\n<p style=\"text-align: justify;\">Se trata de un modo de ense\u00f1anza en el que los alumnos construyen su aprendizaje a&nbsp;partir del an\u00e1lisis, propuesta de soluciones y debate. Lo que les permite formarse en la investigaci\u00f3n pr\u00e1ctica y ser el emisor de experiencia y conocimiento que aporta a la soluci\u00f3n de los casos, en lugar de fungir como un receptor pasivo en el proceso de ense\u00f1anza-aprendizaje, a\u00f1adiendo valor a su perfil laboral.<\/p>\n<p style=\"text-align: justify;\">El enfoque pr\u00e1ctico de la <strong>Metodolog\u00eda de<\/strong> <strong>Aprendizaje Basada en Casos<\/strong> permite el desarrollo de un alto nivel de conciencia y pensamiento cr\u00edtico, a trav\u00e9s del cual los alumnos perfilan sus habilidades directivas y se enfocan en la detecci\u00f3n, an\u00e1lisis y diagn\u00f3stico de problem\u00e1ticas empresariales, permiti\u00e9ndoles desarrollar capacidades propias de los directivos como la toma de decisiones asertivas y un amplio criterio.<\/p>\n<p style=\"text-align: justify;\">Su importancia radica en la necesidad de desarrollar en los alumnos la capacidad de tomar acciones que impacten a una organizaci\u00f3n o a la comunidad, orientadas al bien com\u00fan, manteniendo un enfoque pr\u00e1ctico para la adquisici\u00f3n de conocimientos y herramientas clave para el desempe\u00f1o profesional.<\/p>\n<p style=\"text-align: justify;\">La participaci\u00f3n activa de los estudiantes y la retroalimentaci\u00f3n de un experto, hacen la experiencia de aprendizaje m\u00e1s enriquecedora; fortaleciendo habilidades como el trabajo colaborativo, la negociaci\u00f3n, el an\u00e1lisis y la creatividad. Adem\u00e1s de la selecci\u00f3n, dise\u00f1o e implementaci\u00f3n de estrategias de negocio adecuadas al entorno.<\/p>\n<p style=\"text-align: justify;\">Esta metodolog\u00eda se integra con otras pr\u00e1cticas de ense\u00f1anza como el an\u00e1lisis de videos, tales como las conferencias de&nbsp;<strong>Stanford University<\/strong> y las <strong><a href=\"http:\/\/utel.mx\/blog\/tendencias\/que-son-las-conferencias-ted-y-cual-es-su-uso-educativo\/\">TED Talks<\/a><\/strong>, mismas que&nbsp;son&nbsp;previamente seleccionadas para complementar el tema que el estudiante est\u00e1 revisando, en las que profesionistas exitosos de reconocidas marcas hablan de su experiencia profesional.<\/p>\n<h2 style=\"text-align: justify;\">Casos de Harvard<\/h2>\n<div style=\"text-align: justify;\">\n<p>A trav\u00e9s del mismo m\u00e9todo de casos que utiliza Harvard en su escuela de negocios, se le plantea al alumno una situaci\u00f3n real que vivi\u00f3 un alto ejecutivo de empresas de renombre.<\/p>\n<p>La din\u00e1mica inicia con el planteamiento de una situaci\u00f3n que contiene informaci\u00f3n sobre el contexto de la empresa, informaci\u00f3n complementaria, comparaci\u00f3n contra la competencia, etc., el alumno deber\u00e1 analizar la situaci\u00f3n con base al material de apoyo y la investigaci\u00f3n propia, compartir sus opiniones, aportar desde su especialidad y debatir con sus compa\u00f1eros.&nbsp;Con esto podr\u00e1 enriquecer su perspectiva y plantear una propuesta de soluci\u00f3n, fundamentada en principios te\u00f3ricos de la disciplina&nbsp;y con la gu\u00eda de un profesor, a fin de alcanzar los objetivos de aprendizaje del programa.<\/p>\n<div class=\"video-contenedor descargas\">\n<p>Un ejemplo es \u00abFord Motor Company: Estrategia para la cadena de suministro\u00bb, en el que se pretende conocer de qu\u00e9 forma la Directora de sistemas de cadenas de suministro de Ford se enfrent\u00f3 al cuestionamiento de c\u00f3mo utilizar las nuevas tecnolog\u00edas de la informaci\u00f3n y las ideas desarrolladas por las industrias de alta tecnolog\u00eda para cambiar sus relaciones con los proveedores, teniendo que tomar en cuenta las opiniones divididas de sus colaboradores y la importancia que, para el presidente y director general, tienen los accionistas y los clientes.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">De este modo el alumno puede situarse en entornos reales, probar c\u00f3mo es enfrentarse a situaciones espec\u00edficas y relacionar los conocimientos te\u00f3ricos con la aplicaci\u00f3n pr\u00e1ctica.<\/p>\n<p><span id=\"hs-cta-wrapper-4eb52faa-6724-479e-be9b-deb647e1f004\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4eb52faa-6724-479e-be9b-deb647e1f004\" class=\"hs-cta-node hs-cta-4eb52faa-6724-479e-be9b-deb647e1f004\"><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/568441\/4eb52faa-6724-479e-be9b-deb647e1f004\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":23554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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