{"id":2320,"date":"2013-08-02T18:20:33","date_gmt":"2013-08-02T18:20:33","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=2320"},"modified":"2023-03-10T16:52:45","modified_gmt":"2023-03-10T16:52:45","slug":"la-relacion-entre-el-marketing-y-comunicacion","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/la-relacion-entre-el-marketing-y-comunicacion\/","title":{"rendered":"La relaci\u00f3n entre Marketing y Comunicaci\u00f3n"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><span style=\"color: #000000;\">La constante evoluci\u00f3n en la tecnolog\u00eda ha generado que las peque\u00f1as y medianas empresas revolucionen sus formas de operar, un ejemplo de ello es la implementaci\u00f3n de sistemas de marketing y comunicaci\u00f3n mucho m\u00e1s modernos y adecuados para formar parte del mercado, independientemente del inter\u00e9s o giro de la empresa.<\/span><\/p>\n<p><span style=\"color: #000000;\">La constante innovaci\u00f3n en los canales de comunicaci\u00f3n enfocados a las estrategias empresariales son una combinaci\u00f3n de herramientas que no ser\u00edan posibles sin el trabajo del marketing. La consolidaci\u00f3n del producto, plaza, precio y promoci\u00f3n son elementos indispensables en el desarrollo de cualquier empresa.<\/span><\/p>\n<h2><span style=\"color: #000000;\">La comunicaci\u00f3n en la funciones del marketing<\/span><\/h2>\n<p><span style=\"color: #000000;\">La comunicaci\u00f3n es un proceso necesario en la actividad de la mercadotecnia, puesto que sin comunicaci\u00f3n no existir\u00eda interacci\u00f3n con el mercado. Es un proceso bidireccional que implica una participaci\u00f3n activa entre emisor y receptor, en la cual hay una comprensi\u00f3n del mensaje y una reacci\u00f3n o respuesta por parte del p\u00fablico objetivo.<\/span><\/p>\n<p><span style=\"color: #000000;\">Un aspecto b\u00e1sico en el cual se encuentra clara la relaci\u00f3n entre la comunicaci\u00f3n y el marketing es la pretensi\u00f3n de buscar influir de manera positiva en el p\u00fablico por medio de una comunicaci\u00f3n persuasiva, que propicie los objetivos deseados en el receptor.<\/span><\/p>\n<h3><span style=\"color: #000000;\">La Publicidad<\/span><\/h3>\n<p><span style=\"color: #000000;\">Cuando se habla de publicidad, todos piensan en marcas o anuncios, pero realmente que ser\u00e1 \u00bfMercadotecnia o comunicaci\u00f3n? La publicidad es el medio por el cual la empresa se comunica con el mercado, acci\u00f3n que podr\u00eda denominarse como \u201ccomunicaci\u00f3n al servicio del marketing\u201d. \u00c9ste \u00faltimo&nbsp; se ocupa de dise\u00f1ar productos y servicios que satisfagan las necesidades de su p\u00fablico objetivo, mientras que la comunicaci\u00f3n busca los medios y las formas m\u00e1s eficientes para difundir dicho producto.<\/span><\/p>\n<p><span style=\"color: #000000;\">En las empresas se perciben tendencias y cambios en la forma en que se comunican con los distintos grupos o sectores de&nbsp; inter\u00e9s, con los cuales deben de mantener una relaci\u00f3n para alcanzar sus objetivos tanto econ\u00f3micos como sociales basados en una estrategia de mercadotecnia. El \u00e9xito en la planificaci\u00f3n de una estrategia publicitaria, depende en gran medida de la adaptaci\u00f3n y coordinaci\u00f3n de todos los aspectos del producto desde su calidad, precio, venta, hasta su campa\u00f1a de comunicaci\u00f3n para dar a conocerlo.<\/span><\/p>\n<p><span style=\"color: #000000;\">Las empresas cuentan con las herramientas tecnol\u00f3gicas pertinentes para realizar procesos de mercadotecnia eficaces y que esto a su vez facilite la tarea de venta; la comunicaci\u00f3n busca informar, persuadir y recordar a los consumidores de una forma directa o indirecta los productos, servicios o marcas que dicha empresa ofrece. Siendo as\u00ed que estas dos disciplinas son consideradas la voz de la marca, ya que permiten el di\u00e1logo con el p\u00fablico objetivo.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Iv\u00e1n Mendoza<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>UTEL Editorial<\/b><\/span><\/p>\n<div id=\"advads-953117021\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":39582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La relaci\u00f3n entre Marketing y Comunicaci\u00f3n - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"El marketing y la comunicaci\u00f3n tienen m\u00e1s que ver de lo que piensas. 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