{"id":23393,"date":"2025-09-05T19:41:00","date_gmt":"2025-09-05T19:41:00","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=23393"},"modified":"2026-02-25T17:29:09","modified_gmt":"2026-02-25T17:29:09","slug":"maestria-en-ciencia-de-datos","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/maestrias\/maestria-en-ciencia-de-datos\/","title":{"rendered":"Maestr\u00eda en Ciencia de Datos: por qu\u00e9 estudiarla"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A diario se generan 2.5 quintillones de bytes de informaci\u00f3n en todo el mundo, y solo el 90% de los datos a nivel mundial han sido creados durante los \u00faltimos 2 a\u00f1os y para 2025, se estima que se crear\u00e1n 463 exabytes de informaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Esta informaci\u00f3n se genera en diferentes lugares con los que tenemos contacto en nuestra vida diaria como pueden ser publicaciones o im\u00e1genes compartidas en redes sociales, v\u00eddeos digitales, compras en l\u00ednea, transacciones de tarjetas de cr\u00e9dito, se\u00f1ales de GPS de los celulares o el comportamiento de los clientes de en un sitio web o culquier cosa que este en internet y que est\u00e9 recopilando datos de los mismos.<\/span><\/p>\n<h2>\u00bfQu\u00e9 es el big data?<\/h2>\n<p>Big Data es un t\u00e9rmino que describe el gran volumen de datos<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0y debido a que es una cantidad masiva de datos es que nace una <a href=\"https:\/\/utel.edu.mx\/\">nueva profesi\u00f3n: <strong>el cient\u00edfico de datos<\/strong><\/a>, que se encarga de la captura, procesamiento, an\u00e1lisis y representaci\u00f3n de grandes cantidades de datos, generando as\u00ed un uso adecuado de esta informaci\u00f3n.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\">La Maestr\u00eda en Ciencia de Datos<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Actualmente en M\u00e9xico, estudiar una <a href=\"https:\/\/utel.edu.mx\/maestria-en-ciencia-de-datos-para-negocios?utm_source=blog&amp;utm_medium=CTA+link&amp;utm_campaign=MKTseo\"><strong>Maestr\u00eda en Ciencia de Datos<\/strong><\/a> es siete veces m\u00e1s redituable que otras profesiones como la Ingenier\u00eda Qu\u00edmica, Metal\u00fargica o Automotriz. Seg\u00fan el Observatorio Laboral, el sueldo promedio de un ingeniero de dichas especialidades esta entre $12,100.00 y $12,800.00 pesos mensuales, y para un Cient\u00edfico de Datos est\u00e1 entre $40,000.00 y $90,000.00 pesos mensuales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En Estados Unidos el sueldo anual puede llegar a ser un poco m\u00e1s de $130,000 mil d\u00f3lares de acuerdo con PayScale.<\/span><\/p>\n<p><a href=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-46974 aligncenter\" src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022-744x214.jpg\" alt=\"data science 2022\" width=\"744\" height=\"214\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022-744x214.jpg 744w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022-420x121.jpg 420w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022-768x221.jpg 768w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/01\/data-2022.jpg 1114w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Diferentes sectores y empresas de gran tama\u00f1o como: BBVA, Banamex, BestDay, Bimbo, Pepsi, Wal-Mart y Superama, por mencionar algunas, est\u00e1n en la b\u00fasqueda de estudiantes de maestr\u00eda de esta especialidad para ofrecerles empleo, y tambi\u00e9n hay organizaciones consultoras como Globant, Accenture y PwC que son las que m\u00e1s demanda este tipo de especialistas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Algunas de las funciones que realizan los cient\u00edficos de datos o data science dentro de las empresas son:<\/span><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Recomendaci\u00f3n de productos en base a preferencias de un usuario en una tienda en l\u00ednea<\/li>\n\n\n\n<li>Creaci\u00f3n de mejor de contenido a crear para que sea viral o tenga m\u00e1s interacci\u00f3n en redes sociales<\/li>\n\n\n\n<li>Mayor egagement del usuario al ofrecer una mejor experiencia y contenido adecuado en app, sitios web, juegos o entretenimiento.<\/li>\n\n\n\n<li>Mayor ROI o CAC por menor inversi\u00f3n en publicidad y mayores ventas al detectar productos m\u00e1s vendidos.<\/li>\n\n\n\n<li>creaci\u00f3n de perfiles detallados de los clientes de los bancos para ofrecerles los servicios que mejor les convengan<\/li>\n<\/ul>\n\n\n\n<p>Si quieres especializarte en estas actividades y tener un nuevo puesto de trabajo como Cient\u00edfico de Datos, ponte en contacto con uno de nuestros asesores quien te guiar\u00e1 con m\u00e1s informaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-background 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[&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":41065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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