{"id":23527,"date":"2017-02-01T22:30:52","date_gmt":"2017-02-01T22:30:52","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=23527"},"modified":"2023-03-10T17:08:40","modified_gmt":"2023-03-10T17:08:40","slug":"la-relevancia-del-marketing-estrategico","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/","title":{"rendered":"La relevancia del Marketing estrat\u00e9gico"},"content":{"rendered":"<p style=\"text-align: justify;\">El entorno cambia y evoluciona constantemente, por lo que el \u00e9xito de las empresas depende, en gran medida, de su capacidad para anticiparse y adaptarse a los cambios.\u00a0Es ah\u00ed en donde entra una de las caracter\u00edsticas m\u00e1s \u00fatiles e importantes del <strong>Marketing estrat\u00e9gico<\/strong>, la cual consiste en la capacidad de planificar y de comprender c\u00f3mo afectar\u00e1n los cambios, para establecer las estrategias m\u00e1s adecuadas que la organizaci\u00f3n deber\u00e1 llevar a cabo.<\/p>\n<p style=\"text-align: justify;\">A trav\u00e9s de un an\u00e1lisis continuo del mercado, el Marketing estrat\u00e9gico eval\u00faa los alcances y las limitaciones de las nuevas tendencias, los desaf\u00edos en el desarrollo organizacional y las soluciones para el crecimiento y posicionamiento de cualquier empresa.\u00a0Adem\u00e1s recaba, categoriza e interpreta informaci\u00f3n acerca de las necesidades actuales y futuras, la evoluci\u00f3n de la demanda, los nuevos nichos de mercado, el surgimiento de segmentos potenciales (su valoraci\u00f3n e inter\u00e9s), el estatus de la competencia, entre otros.<\/p>\n<p style=\"text-align: justify;\">Todo esto a fin de favorecer la administraci\u00f3n eficiente de recursos humanos, t\u00e9cnicos, materiales y financieros que impactan en la generaci\u00f3n de valor de las organizaciones y fomentan el desarrollo sostenible de su entorno<\/p>\n<p style=\"text-align: justify;\">En funci\u00f3n de lo anterior, de su capacidad y sus recursos, el <strong>Marketing Estrat\u00e9gico<\/strong> orientar\u00e1 a la empresa en b\u00fasqueda de esas nuevas oportunidades y dise\u00f1ar\u00e1 un plan que les permita adaptarse a dicho entorno y aportar diferenciadores que los destaquen por encima de sus competidores.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/568441\/e8bf616b-fff9-48f3-acf0-f616d7656e86\" target=\"_blank\" rel=\"noopener\"><strong>\u00a1Quiero crear estrategias de marketing innovadoras!\u00a0<\/strong><\/a><\/p>\n<div id=\"advads-3158968133\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":23701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[426],"tags":[],"class_list":["post-23527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menu-profesional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La relevancia del Marketing estrat\u00e9gico - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La relevancia del Marketing estrat\u00e9gico - BLOG | Utel\" \/>\n<meta property=\"og:description\" content=\"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG | Utel\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-01T22:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T17:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hayde\u00e9 (Editor)\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hayde\u00e9 (Editor)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\"},\"author\":{\"name\":\"Hayde\u00e9 (Editor)\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da\"},\"headline\":\"La relevancia del Marketing estrat\u00e9gico\",\"datePublished\":\"2017-02-01T22:30:52+00:00\",\"dateModified\":\"2023-03-10T17:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg\",\"articleSection\":[\"Formaci\u00f3n profesional\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\",\"url\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\",\"name\":\"La relevancia del Marketing estrat\u00e9gico - BLOG | Utel\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg\",\"datePublished\":\"2017-02-01T22:30:52+00:00\",\"dateModified\":\"2023-03-10T17:08:40+00:00\",\"description\":\"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!\",\"breadcrumb\":{\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg\",\"width\":600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/utel.mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La relevancia del Marketing estrat\u00e9gico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/utel.mx\/blog\/#website\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"name\":\"BLOG | Utel\",\"description\":\"Blog UTEL Universidad en L\u00ednea\",\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/utel.mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/utel.mx\/blog\/#organization\",\"name\":\"BLOG | Utel\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"width\":237,\"height\":64,\"caption\":\"BLOG | Utel\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da\",\"name\":\"Hayde\u00e9 (Editor)\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g\",\"caption\":\"Hayde\u00e9 (Editor)\"},\"description\":\"Licenciada en Ciencias de la Comunicaci\u00f3n\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La relevancia del Marketing estrat\u00e9gico - BLOG | Utel","description":"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/","og_locale":"es_ES","og_type":"article","og_title":"La relevancia del Marketing estrat\u00e9gico - BLOG | Utel","og_description":"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!","og_url":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/","og_site_name":"BLOG | Utel","article_published_time":"2017-02-01T22:30:52+00:00","article_modified_time":"2023-03-10T17:08:40+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg","type":"image\/jpeg"}],"author":"Hayde\u00e9 (Editor)","twitter_misc":{"Written by":"Hayde\u00e9 (Editor)","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#article","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/"},"author":{"name":"Hayde\u00e9 (Editor)","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da"},"headline":"La relevancia del Marketing estrat\u00e9gico","datePublished":"2017-02-01T22:30:52+00:00","dateModified":"2023-03-10T17:08:40+00:00","mainEntityOfPage":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/"},"wordCount":265,"publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"image":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg","articleSection":["Formaci\u00f3n profesional"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/","url":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/","name":"La relevancia del Marketing estrat\u00e9gico - BLOG | Utel","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage"},"image":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg","datePublished":"2017-02-01T22:30:52+00:00","dateModified":"2023-03-10T17:08:40+00:00","description":"El Marketing estrat\u00e9gico eval\u00faa alcances y desaf\u00edos de las organizaciones, as\u00ed como las soluciones para su crecimiento. \u00a1Conoce m\u00e1s sobre esta disciplina!","breadcrumb":{"@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#primaryimage","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/02\/headers.jpg","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/utel.mx\/blog\/menu-profesional\/la-relevancia-del-marketing-estrategico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/utel.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"La relevancia del Marketing estrat\u00e9gico"}]},{"@type":"WebSite","@id":"https:\/\/utel.mx\/blog\/#website","url":"https:\/\/utel.mx\/blog\/","name":"BLOG | Utel","description":"Blog UTEL Universidad en L\u00ednea","publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/utel.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/utel.mx\/blog\/#organization","name":"BLOG | Utel","url":"https:\/\/utel.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","width":237,"height":64,"caption":"BLOG | Utel"},"image":{"@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/9a4c3940beef2724facfef4f2ccec7da","name":"Hayde\u00e9 (Editor)","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba63bb7f074f0dfa874cba0ef5d985a5?s=96&d=mm&r=g","caption":"Hayde\u00e9 (Editor)"},"description":"Licenciada en Ciencias de la Comunicaci\u00f3n"}]}},"_links":{"self":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/23527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/comments?post=23527"}],"version-history":[{"count":1,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/23527\/revisions"}],"predecessor-version":[{"id":46041,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/23527\/revisions\/46041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media\/23701"}],"wp:attachment":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media?parent=23527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/categories?post=23527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/tags?post=23527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}