{"id":26423,"date":"2018-01-11T21:12:59","date_gmt":"2018-01-11T21:12:59","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=26423"},"modified":"2023-03-10T17:10:38","modified_gmt":"2023-03-10T17:10:38","slug":"utel-referente-de-marketing-digital-para-google","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/vida-utel\/utel-referente-de-marketing-digital-para-google\/","title":{"rendered":"UTEL: Referente del Marketing Digital para Google"},"content":{"rendered":"<p style=\"text-align: justify;\">Recientemente Google\u00a0public\u00f3 en su plataforma \u201c<strong>Think with Google\u201d<\/strong>, espacio dedicado a compartir contenido sobre las tendencias digitales e innovaciones de la industria del marketing digital, la nota\u00a0\u201c<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-419\/recursos-y-herramientas\/b%C3%BAsqueda\/utel-mexico-amplifica-su-alcance-llegando-nuevos-publicos-gracias-audiencias-similares\/\"><strong>UTEL M\u00e9xico amplifica su alcance llegando a nuevos p\u00fablicos gracias a Audiencias Similares<\/strong><\/a>\u201d, en su secci\u00f3n <strong>Casos de \u00e9xito<\/strong>, cuyo objetivo es inspirar\u00a0y ayudar\u00a0a empresas que utilizan las herramientas de negocio de Google.<\/p>\n<p style=\"text-align: justify;\">En ella, se abord\u00f3 la forma en c\u00f3mo la Universidad UTEL incursion\u00f3 en el uso de la funcionalidad recientemente lanzada <strong>\u00abAudiencias Similares\u00bb de AdWords<\/strong>, cuyo objetivo es aumentar el alcance, es decir la cantidad de internautas interesados en recibir mayor informaci\u00f3n sobre la oferta educativa de la instituci\u00f3n. Lo que se ajusta a la perfecci\u00f3n al objetivo de UTEL, de llevar la educaci\u00f3n a toda persona que busca obtener un t\u00edtulo universitario.<\/p>\n<p style=\"text-align: justify;\"><strong>Estrategia de Marketing Digital<\/strong><\/p>\n<p style=\"text-align: justify;\">Audiencias Similares, toma las listas de remarketing para anuncios de b\u00fasqueda y encuentra usuarios con un comportamiento\u00a0<em>online<\/em>\u00a0similar de modo tal de permitir al anunciante alcanzar a una porci\u00f3n mayor del tr\u00e1fico en l\u00ednea que considera valioso seg\u00fan sus necesidades.<\/p>\n<p style=\"text-align: justify;\">En el caso de UTEL, los objetivos eran aumentar la cantidad de internautas que completan el formulario online para recibir informaci\u00f3n sobre la oferta educativa de la universidad; incrementar la tasa de clics y reducir el costo por clic y mantenerse a la vanguardia de las estrategias digitales con campa\u00f1as innovadoras.<\/p>\n<p style=\"text-align: justify;\">Para ello la universidad inicialmente activ\u00f3 dos campa\u00f1as de b\u00fasqueda: una para las b\u00fasquedas de \u201cUniversidades en l\u00ednea\u201d y otra para \u201cLicenciaturas en l\u00ednea\u201d. Sin embargo, la universidad quiso dar un paso m\u00e1s en su estrategia digital y decidi\u00f3 implementar la funcionalidad\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2676774?hl=es-419\">Audiencias Similares<\/a>\u00a0 en ambas campa\u00f1as para ampliar y afinar la llegada al p\u00fablico con comportamiento online similar al de quienes llenaron el formulario.<\/p>\n<p style=\"text-align: justify;\">En este caso la herramienta se utiliz\u00f3 para alcanzar a internautas con una conducta\u00a0<em>online<\/em>\u00a0parecida a la de aquellos que hab\u00edan generado una conversi\u00f3n en el sitio de la universidad completando el formulario en l\u00ednea de la instituci\u00f3n para recibir m\u00e1s informaci\u00f3n sobre la casa de estudios y sus carreras por v\u00eda telef\u00f3nica.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cAl utilizar audiencias similares en 2 de las campa\u00f1as m\u00e1s importantes y representativas de nuestro sector, nos ayud\u00f3 no solo a incrementar el volumen de conversiones de estas campa\u00f1as, sino a incrementar el alcance en una audiencia m\u00e1s calificada y as\u00ed estar presentes en mayor cantidad de micro-momentos de los usuarios. Con esto aprovechamos en introducir a mayor cantidad de personas la oferta de valor de UTEL, como la mejor opci\u00f3n para estudiar en l\u00ednea\u201d, asegura Isabel Ascencio L\u00f3pez, gerente de Mercadotecnia de UTEL.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">UTEL se distingue por apostar \u00a0por la tecnolog\u00eda e innovaci\u00f3n, obteniendo hasta el momento incre\u00edbles resultados. Esta vez de la mano de Google consigui\u00f3 no solo optimizar su estrategia digital, sino tambi\u00e9n consolidar su objetivo de hacer la educaci\u00f3n m\u00e1s accesible e inclusiva, acerc\u00e1ndola a aquellas personas en busca de una nueva alternativa para concluir sus estudios universitarios.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Caso de \u00c9xito : \u200bUTEL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/urdN5BW7AvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>Estudia en la \u00fanica universidad de nuestro pa\u00eds que ha sido referente de Google<\/strong><\/h2>\n<h4 style=\"text-align: center;\"><strong><a href=\"http:\/\/utel.mx\/oferta-educativa\/licenciaturas-en-linea\/licenciatura-en-mercadotecnia\" target=\"_blank\" rel=\"noopener\">Licenciatura en\u00a0Mercadotecnia<\/a>\u00a0\u00a0| \u00a0<\/strong><strong><a href=\"http:\/\/utel.mx\/oferta-educativa\/maestrias-en-linea\/maestria-en-administracion-en-marketing-estrategico\" target=\"_blank\" rel=\"noopener\">Maestr\u00eda en\u00a0Administraci\u00f3n en<\/a>\u00a0<a href=\"http:\/\/utel.mx\/oferta-educativa\/maestrias-en-linea\/maestria-en-administracion-en-marketing-estrategico\" target=\"_blank\" rel=\"noopener\">Marketing Estrat\u00e9gico<\/a>\u00a0\u00a0| \u00a0<a href=\"http:\/\/utel.mx\/oferta-educativa\/maestrias-en-linea\/maestria-en-marketing-digital-y-e-commerce\" target=\"_blank\" rel=\"noopener\">Maestr\u00eda en Marketing Digital\u00a0y e-Commerce<\/a>\u00a0<\/strong><\/h4>\n<div style=\"text-align: center;\"><a href=\"#formulario\"><img decoding=\"async\" class=\"alignnone wp-image-27733 size-medium\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4-300x81.png\" alt=\"CTA4\" width=\"300\" height=\"81\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4-300x81.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4-1024x277.png 1024w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4-200x54.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4-600x162.png 600w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2014\/07\/CTA4.png 1364w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div id=\"botonsolicitainformes\" style=\"text-align: center;\"><a href=\"#formulario\">Solicitar informes<\/a><\/div>\n<div id=\"advads-2188862303\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":26424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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