{"id":27131,"date":"2022-02-01T18:16:00","date_gmt":"2022-02-01T18:16:00","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=27131"},"modified":"2023-06-15T22:13:03","modified_gmt":"2023-06-15T22:13:03","slug":"conoce-la-importancia-del-e-commerce","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/maestrias\/conoce-la-importancia-del-e-commerce\/","title":{"rendered":"Conoce la importancia del e-commerce"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Si alguna vez te ha pasado que encuentras una marca cuyos productos te encantaron, pero tristemente te das cuenta que se ubica en otro estado o pa\u00eds y no cuenta con tienda online, has descubierto la importancia y uno de los beneficios del <strong>e-commerce<\/strong>.<\/span><\/p>\n<h2><span style=\"color: #000000;\">\u00bfQu\u00e9 es el e-commerce?&nbsp;<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El comercio electr\u00f3nico o <em>e-commerce,<\/em>&nbsp;seg\u00fan la <span style=\"color: #008a5d;\"><a style=\"color: #008a5d;\" href=\"https:\/\/www.oecd.org\/acerca\/\" target=\"_blank\" rel=\"noopener\"><strong>Organizaci\u00f3n para la Cooperaci\u00f3n y el Desarrollo Econ\u00f3micos (OCDE)<\/strong><\/a><\/span>, es el proceso de compra, venta o intercambio de bienes, servicios e informaci\u00f3n a trav\u00e9s de las redes de comunicaci\u00f3n y representa una gran variedad de posibilidades para adquirir bienes o servicios ofrecidos por proveedores en diversas partes del mundo, desde donde se encuentren.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Adem\u00e1s de esto, el <em>e-commerce<\/em> incluye tambi\u00e9n acciones de gesti\u00f3n financiera y de log\u00edstica. Por lo que, sin duda alguna, es un sistema que cambia completamente la din\u00e1mica de las relaciones cliente-empresa.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Ventajas del e-commerce<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Para los compradores, las ventajas van desde poder adquirir productos que f\u00edsicamente no est\u00e1n a la mano, hacerlo f\u00e1cil y c\u00f3modamente desde donde se encuentre, posibilidad de comparar caracter\u00edsticas de los productos y meditar la compra, hasta finalmente poder recibirlo en la puerta de su casa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En el caso de las empresas, las ventajas competitivas de las tiendas en l\u00ednea van m\u00e1s all\u00e1. Algunas de ellas son:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Acceso a un <strong>mercado m\u00e1s amplio<\/strong> (incluso internacional) que permita expandir la base de clientes.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Posibilidad de ser encontrado con base en la b\u00fasqueda de <strong>un cliente potencial<\/strong>.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Extensi\u00f3n del horario de <strong>ventas a 24 horas<\/strong>, siete d\u00edas de la semana, 365 d\u00edas al a\u00f1o.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Reducci\u00f3n de costos<\/strong> por concepto de administraci\u00f3n, almacenamiento y distribuci\u00f3n, etc.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Mejoras de la comunicaci\u00f3n<\/strong> con los clientes.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Efectividad de segmentaci\u00f3n<\/strong> e impacto de campa\u00f1as publicitarias.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Incremento en el detalle de la <strong>informaci\u00f3n de los productos<\/strong>: especificaciones, im\u00e1genes, precios, ventajas, etc., evitando largas conversaciones telef\u00f3nicas con los agentes de ventas.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Mostrar m\u00e1s <strong>variedad de productos<\/strong> de lo que se pueden ver a simple vista en la tienda f\u00edsica.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Llevar la <strong>contabilidad exacta de producto disponible<\/strong> y saber cu\u00e1ndo es momento de surtirse.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Poder evaluar qu\u00e9 <strong>art\u00edculos se venden y cu\u00e1les no<\/strong>, para mejorarlos, cambiarlos o descontinuarlos.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las anteriores son algunas de las razones por las que las empresas hoy por hoy est\u00e1n optando por una estrategia de ventas por internet, lo que representa una enorme \u00e1rea de oportunidad para los profesionistas del Marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Conoce la <strong>Maestr\u00eda en Marketing Digital y E-Commerce, <\/strong>a trav\u00e9s de la cual se busca formar profesionistas con conocimientos y habilidades para desarrollar un negocio electr\u00f3nico desde su inicio hasta su puesta en marcha, administrarlo por medio de acciones de comunicaci\u00f3n en l\u00ednea a la medida y cumplir los objetivos propuestos por el plan de marketing digital, a fin de que compita con \u00e9xito en la web.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/\" style=\"background-color:#85c14d\" target=\"_blank\" rel=\"noreferrer noopener\"> <span class=\"has-inline-color has-white-color\">M\u00e1s informaci\u00f3n aqu\u00ed<\/span> <\/a><\/div>\n<\/div>\n<div id=\"advads-3370308036\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":40218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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