{"id":27144,"date":"2017-10-20T20:10:39","date_gmt":"2017-10-20T20:10:39","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=27144"},"modified":"2023-03-10T17:10:46","modified_gmt":"2023-03-10T17:10:46","slug":"4-tendencias-de-marketing-digital-que-debes-conocer","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/maestrias\/4-tendencias-de-marketing-digital-que-debes-conocer\/","title":{"rendered":"4 tendencias de Marketing Digital que debes conocer"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #333333;\">El&nbsp;<strong>Marketing Digital<\/strong>, tambi\u00e9n conocido como marketing online, es un&nbsp;concepto que se refiere a las acciones y estrategias publicitarias llevadas a cabo a trav\u00e9s de diversas propiedades en internet, ya sea sitios web, blogs, redes sociales, plataformas de v\u00eddeo, foros, etc. Su inmediatez, la posibilidad de medici\u00f3n, optimizaci\u00f3n y correcci\u00f3n, as\u00ed como de segmentaci\u00f3n, son algunos de sus principales beneficios.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">En Marketing Digital (como en todo lo que tiene que ver con la tecnolog\u00eda), los cambios y las innovaciones son constantes. Por ello te mostramos algunas de las tendencias que se est\u00e1n llevando a cabo por parte de los profesionistas de la mercadotecnia:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia.png\"><img decoding=\"async\" class=\"alignnone wp-image-27159 size-full\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia.png\" alt=\"1. Inbound Marketing | Tendencias de Marketing Digital\" width=\"1012\" height=\"38\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia.png 1012w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia-300x11.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia-200x8.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/1-copia-600x23.png 600w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Traducido literalmente como \u201cMarketing entrante\u201d, se centra en atraer clientes a trav\u00e9s de contenido relevante y \u00fatil, que agregue valor en cada etapa del viaje de compra de un cliente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">En este caso, los clientes potenciales son \u201catra\u00eddos\u201d a trav\u00e9s de canales como blogs, motores de b\u00fasqueda y redes sociales. A diferencia del \u201cmarketing saliente\u201d, \u00e9ste no pretende luchar por la atenci\u00f3n de los clientes potenciales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Su objetivo es abordar problem\u00e1ticas y necesidades reales de sus clientes ideales, atraer prospectos calificados y generar credibilidad para su negocio.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2.png\"><img decoding=\"async\" class=\"alignnone wp-image-27160 size-full\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2.png\" alt=\"2. Content Marketing | Tendencias de Marketing Digital\" width=\"1011\" height=\"36\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2.png 1011w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2-300x11.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2-200x7.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/2-600x21.png 600w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">El marketing de contenido es un&nbsp;tipo de marketing estrat\u00e9gico y empresarial centrado en la creaci\u00f3n y distribuci\u00f3n de contenido valioso, relevante y coherente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Su objetivo es atraer y retener a una audiencia definida, sin tener la intenci\u00f3n de vender, pero que puede impulsar la acci\u00f3n de un cliente potencial. Sirve para todo tipo de empresa, pues cada una puede adaptar \u201cla f\u00f3rmula\u201d a sus objetivos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Tanto \u00e9ste, como el Inbound Marketing, est\u00e1n enfocados en capacitar a clientes potenciales, construir una relaci\u00f3n duradera con su audiencia y crear contenido valioso que eduque, entretenga.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3.png\"><img decoding=\"async\" class=\"alignnone wp-image-27161 size-full\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3.png\" alt=\"3. Personalizaci\u00f3n | Tendencias de Marketing Digital\" width=\"1012\" height=\"38\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3.png 1012w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3-300x11.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3-200x8.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/3-600x23.png 600w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Diariamente las personas estamos expuestas a m\u00faltiples est\u00edmulos y de todo tipo; en cuanto a publicidad se dice que recibimos alrededor de 3,000 impactos diarios. De ah\u00ed la importancia de asegurase que la audiencia a la que se enfoca alg\u00fan esfuerzo de marketing, preste atenci\u00f3n y qu\u00e9 mejor manera de conseguirlo que dirigirse espec\u00edficamente a ellos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Por ello es importante realizar un an\u00e1lisis demogr\u00e1fico, para conocer los intereses de a quien se est\u00e1 pretendiendo llegar y con base en los resultados segmentar y ofrecer soluciones a sus necesidades personalizadas, ofrecer lo que realmente est\u00e1n buscando.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">La personalizaci\u00f3n crea valor adicional para los clientes, haci\u00e9ndolos sentir especiales y es por eso que las empresas deben esforzarse en adaptar y \u201ccustomizar\u201d su oferta. En este sentido, cosas que podr\u00edan parecer muy peque\u00f1as como personalizar los correos electr\u00f3nicos con su nombre, pueden sumar valor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27162 size-full\" src=\"http:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4.png\" alt=\"4. Streaming, Webinars | Tendencias de Marketing Digital\" width=\"1011\" height=\"34\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4.png 1011w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4-300x10.png 300w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4-200x7.png 200w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2017\/10\/4-600x20.png 600w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Considerando que M\u00e9xico es el tercer pa\u00eds que pasa m\u00e1s tiempo consumiendo informaci\u00f3n a trav\u00e9s de YouTube, las empresas han entendido y aprovechado la importancia de usar este medio de comunicaci\u00f3n para acercarse a su audiencia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Los avances tecnol\u00f3gicos han facilitado el uso de plataformas que permiten la transmisi\u00f3n de informaci\u00f3n en tiempo real, por lo que cada vez es m\u00e1s sencillo llegar compartir su oferta con personas de todo el mundo.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">Si te dedicas al \u00e1mbito de la Mercadotecnia o deseas maximizar las oportunidades de tu negocio, no dejes pasar la oportunidad de actualizar tus conocimientos, adaptarlos y aplicarlos para conseguir tu propia estrategia de marketing exitosa.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/utel.mx\/maestr%C3%ADa-en-l%C3%ADnea-en-administraci%C3%B3n-en-marketing-estrat%C3%A9gico\" target=\"_blank\" rel=\"noopener\"><strong>Maestr\u00eda en&nbsp;Administraci\u00f3n en&nbsp;Marketing Estrat\u00e9gico&nbsp;<\/strong><\/a><br \/>\n<a style=\"color: #008000;\" href=\"https:\/\/utel.mx\/maestr%C3%ADa-en-l%C3%ADnea-de-marketing-digital-y-e-commerce\" target=\"_blank\" rel=\"noopener\"><strong>Maestr\u00eda en Marketing Digital&nbsp;y e-Commerce&nbsp;<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">&nbsp;<\/span><\/p>\n<div id=\"advads-2474306270\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":27145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4489],"tags":[],"class_list":["post-27144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maestrias"],"acf":[],"yoast_head":"<!-- This site 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