{"id":3397,"date":"2023-06-06T16:36:00","date_gmt":"2023-06-06T16:36:00","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=3397"},"modified":"2023-06-08T20:28:56","modified_gmt":"2023-06-08T20:28:56","slug":"licenciatura-en-linea-en-mercadotecnia","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/estudia-en-linea\/licenciatura-en-linea-en-mercadotecnia\/","title":{"rendered":"Licenciatura en l\u00ednea en Mercadotecnia, \u00a1est\u00fadiala!"},"content":{"rendered":"<p style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">La Licenciatura en l\u00ednea en Mercadotecnia es una gran opci\u00f3n para los que quieren empezar a estudiar, adem\u00e1s de que es importante saber que la <span style=\"font-size: revert;\">Mercadotecnia es la disciplina de negocios especializada en administrar procesos de mercadeo, generar demanda y satisfacer las necesidades de los consumidores.<\/span><\/span><\/p>\n<p style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Sus procesos abarcan desde la concepci\u00f3n de marcas y productos hasta el desarrollo e implantaci\u00f3n de estrategias de ventas, publicidad y distribuci\u00f3n, para todo tipo de productos y servicios.<\/span><\/p>\n<h2 style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">\u00bfQu\u00e9 habilidades y conocimientos desarrollar\u00e9 al estudiar la Licenciatura en l\u00ednea en Mercadotecnia?<\/span><\/h2>\n<p style=\"text-align: justify; color: #008a5d;\"><span style=\"color: #000000;\">Cabe resaltar que la creatividad, es un elemento fundamental en mercadotecnia ya que siempre debes pensar en nuevas formas para impactar en el mercado, pero adem\u00e1s podr\u00e1s:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Desarrollar y administrar la mezcla de mercadotecnia (ventas, promoci\u00f3n, publicidad, distribuci\u00f3n y precio).<\/span><\/li>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Elaborar campa\u00f1as de publicidad y de promoci\u00f3n, as\u00ed como contrataci\u00f3n de los medios de comunicaci\u00f3n.<\/span><\/li>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Evaluar proyectos de inversi\u00f3n, as\u00ed como su an\u00e1lisis cuantitativo y cualitativo.<\/span><\/li>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Conducir el proceso para el desarrollo de nuevos productos y servicios.<\/span><\/li>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Dise\u00f1ar y desarrollar\u00a0planes de promoci\u00f3n, publicidad y ventas de bienes y servicios para mercados industriales, mercados internacionales y para el consumidor.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">\u00bfCu\u00e1l es el campo laboral?<\/span><\/h3>\n<p style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">La importancia de la Mercadotecnia se ve reflejada en tres grandes \u00e1reas: la econom\u00eda, el mejoramiento del est\u00e1ndar de vida y en la creaci\u00f3n de empresas m\u00e1s competitivas, por lo que representa un panorama favorable para los 239,753 personas que estudian actualmente, ya que cuenta con una tasa de ocupaci\u00f3n por encima del 95%, haciendo que sea posible que te desempe\u00f1es profesionalmente en estos \u00e1mbitos:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Empresas nacionales o transnacionales, con \u00e1reas de mercadotecnia y\/o comercializaci\u00f3n de productos o servicios de todo tipo, desde productos de consumo masivo hasta art\u00edculos o servicios especializados o de nicho.<\/span><\/li>\n<li style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Agencias de comunicaci\u00f3n, publicidad, relaciones p\u00fablicas o de investigaci\u00f3n de mercado.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify; color: #000000;\"><span style=\"color: #000000;\">Plan de estudios de la licenciatura en l\u00ednea en Mercadotecnia:<\/span><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/06\/Mercadotecnia-Materias.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"765\" height=\"523\" src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/06\/Mercadotecnia-Materias.jpg\" alt=\"\" class=\"wp-image-47272\" srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/06\/Mercadotecnia-Materias.jpg 765w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/06\/Mercadotecnia-Materias-744x509.jpg 744w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/06\/Mercadotecnia-Materias-420x287.jpg 420w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/a><\/figure>\n\n\n<p><span style=\"color: #000000;\">Si tienes inter\u00e9s en entender al consumidor y lograr una perspectiva distinta sobre el mundo que te rodea, entonces: <\/span><span style=\"color: #000000;\"><strong>\u00a1La licenciatura en l\u00ednea en Mercadotecnia es ideal para ti!<\/strong><\/span><\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/\" style=\"background-color:#00c41c\" target=\"_blank\" rel=\"noreferrer noopener\">Estudia una licenciatura en l\u00ednea<\/a><\/div>\n<\/div>\n<div id=\"advads-3451489306\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":47294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Licenciatura en l\u00ednea en Mercadotecnia, \u00a1est\u00fadiala! - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"Si tienes inter\u00e9s en entender al consumidor, \u00a1la licenciatura en l\u00ednea en Mercadotecnia de UTEL es ideal para ti! \u00a1Conoce todos los detalles aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utel.mx\/blog\/estudia-en-linea\/licenciatura-en-linea-en-mercadotecnia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licenciatura en l\u00ednea en Mercadotecnia, \u00a1est\u00fadiala! - BLOG | Utel\" \/>\n<meta property=\"og:description\" content=\"Si tienes inter\u00e9s en entender al consumidor, \u00a1la 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