{"id":36143,"date":"2021-01-04T18:40:02","date_gmt":"2021-01-04T18:40:02","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=36143"},"modified":"2023-03-10T17:13:48","modified_gmt":"2023-03-10T17:13:48","slug":"como-ser-una-empresa-ecofriendly","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/como-ser-una-empresa-ecofriendly\/","title":{"rendered":"\u00bfC\u00f3mo ser una empresa Ecofriendly?"},"content":{"rendered":"

Con la contaminaci\u00f3n diaria que generamos como consumidores y la poluci\u00f3n que producen las empresas, nuestro planeta se ha visto cada vez m\u00e1s afectado. Es por esto que las personas, as\u00ed como las organizaciones se han vuelto m\u00e1s conscientes de que el mundo necesita un respiro.<\/span><\/h2>\n

Algunas empresas se han adaptado a medidas sostenibles y ecol\u00f3gicas que son perdurables en el tiempo, aunque estas decisiones pueden ser un poco costosas en cuanto a materiales y\/o infraestructura; a las organizaciones les importa que sus clientes sepan que su empresa tiene un modelo ecofriendly de negocio.<\/span><\/p>\n

En general, para darnos una idea de cu\u00e1nto le afecta al planeta el impacto medio ambiental, la Organizaci\u00f3n de las Naciones Unidas para la Alimentaci\u00f3n y la Agricultura nos indica que un 30% de todos los alimentos que se producen anualmente son desechados, provocando as\u00ed contaminaci\u00f3n, pero tambi\u00e9n una p\u00e9rdida de 1,300 millones de toneladas de comida y aproximadamente 700,000 millones de d\u00f3lares en costo medio ambiental (FAO, 2019).<\/span><\/p>\n

Si planeas o ya tienes un negocio, puedes tomar algunas medidas para que tu empresa pueda convertirse en un negocio ecol\u00f3gico y as\u00ed contribuir con el medio ambiente, generando m\u00e1s consciencia en tus trabajadores y consumidores. Aqu\u00ed te brindamos algunos consejos que nos trae la revista Entrepreneur.<\/span><\/p>\n

\u2022 Alinea a tu personal a los objetivos verdes:<\/strong> comunica a tu equipo sobre las medidas que se desean alcanzar como, por ejemplo, h\u00e1bitos amigables con el medio ambiente dentro de la organizaci\u00f3n, as\u00ed como el uso eficiente de recursos materiales. De esta forma podr\u00e1s crear en tus colaborares pr\u00e1cticas que vayan acordes con la misi\u00f3n de la organizaci\u00f3n: llegar a ser una empresa ecofriendly.<\/span><\/p>\n

\u2022\u00a0Cuida el consumo de energ\u00eda:<\/strong> un factor importante al crear la estrategia verde de tu empresa es realizar una proyecci\u00f3n anual de los gastos operativos en cuanto a consumo de energ\u00eda, agua y recursos materiales a utilizar en el transcurso del a\u00f1o, esto no es s\u00f3lo importante para economizar costos sino tambi\u00e9n para generar un impacto medioambiental menor.<\/span><\/p>\n

\u2022\u00a0Clasifica tus desechos:<\/strong> poder clasificar y reciclar nuestros residuos es importante tanto para tu empresa como para el medio ambiente. Por ejemplo, podr\u00edas depositar en una bolsa, la basura inorg\u00e1nica; en otra, los restos org\u00e1nicos; y en una \u00faltima, todos los residuos sanitarios.<\/span><\/p>\n

\u2022\u00a0Busca proveedores ecol\u00f3gicos:<\/strong> eval\u00faa si los bienes y servicios que adquieres para tu empresa da\u00f1an el medio ambiente. Recuerda que, as\u00ed como tus colaboradores, tus proveedores tambi\u00e9n deber\u00edan tener pr\u00e1cticas ecol\u00f3gicas.<\/span><\/p>\n

\u2022\u00a0Certif\u00edcate como empresa verde: <\/strong>para obtener una certificaci\u00f3n se eval\u00faan varios puntos como consumo de agua potable, residual, suelo, emisiones atmosf\u00e9ricas, riesgo ambiental, entre otros. Si recibes esta certificaci\u00f3n, tus clientes sabr\u00e1n y comprobar\u00e1n que tu producto es ecol\u00f3gico y no da\u00f1a el ambiente.<\/span><\/p>\n

\u2022\u00a0Crea una estrategia de medios: <\/strong>lleg\u00f3 el momento de que todos, tus clientes, posibles clientes, proveedores y mercado en general, se enteren de lo que est\u00e1s haciendo. Para esto, debes crear un plan de marketing y dar a conocer que eres una empresa ecofriendly.<\/span><\/p>\n

Cambiar o mejorar h\u00e1bitos, reducir nuestros recursos materiales y reciclar nuestros residuos, favorecer\u00e1n al lugar en el que habitamos, y esto no s\u00f3lo nos beneficia a nosotros, sino tambi\u00e9n a nuestra empresa o emprendimiento, llegando a ser una marca m\u00e1s valorada por los clientes e incluso a generar mayores ganancias.<\/span><\/p>\n

Rosmery Manay
\n<\/strong><\/span>UTEL Internacional<\/strong><\/span><\/p>\n

Referencias: <\/strong><\/span><\/h5>\n
Entrepreneur. (2019). C\u00f3mo crear un negocio verde y rentable. Obtenido de https:\/\/www.entrepreneur.com\/article\/268393<\/a><\/span><\/h5>\n
FAO. (2019). El estado mundial de la agricultura y la alimentaci\u00f3n. Progresos en la lucha contra la p\u00e9rdida y el desperdicio de alimentos. Obtenido de http:\/\/www.fao.org\/3\/ca6030es\/ca6030es.pdf<\/a><\/span><\/h5>\n
\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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