{"id":3742,"date":"2013-08-07T17:52:29","date_gmt":"2013-08-07T17:52:29","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=3742"},"modified":"2023-03-10T16:52:33","modified_gmt":"2023-03-10T16:52:33","slug":"estrategia-y-tactica-conceptos-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/estrategia-y-tactica-conceptos-de-la-publicidad\/","title":{"rendered":"Estrategia y t\u00e1ctica: conceptos de la publicidad"},"content":{"rendered":"

En el mundo de los negocios, la publicidad ha ganado mucho campo sobre todo al\u00a0 posicionar a una empresa, se vale de estrategias para que las empresas sean reconocidas. Sin embargo, los especialista utilizan dos conceptos estrategia y t\u00e1ctica, pero \u00bfrealmente se sabe cu\u00e1l es la diferencia?<\/p>\n

La publicidad trata de construir campa\u00f1as enormes, para captar la atenci\u00f3n de la gente y crear una necesidad o en ciertos casos a querer indagar m\u00e1s acerca del ofrecimiento de la empresa.<\/p>\n

Existen campa\u00f1as de lo m\u00e1s novedosas, que buscan no solo generar algo y darlo a conocer, tratan de conocer las necesidades del p\u00fablico para saber sus reacciones, se acerca e interact\u00faan con ellos, para entender a su audiencia y de ah\u00ed partir a lo que ser\u00e1 su t\u00e1ctica y estrategia de publicidad.<\/p>\n

Pues bien, en cuanto al concepto de t\u00e1ctica, se refiere a la acci\u00f3n que se llevar\u00e1 a cabo,\u00a0 los detalles, de c\u00f3mo se va a poner a funcionar la estrategia y que herramientas (por ejemplo redes sociales) ser\u00e1n las principales. Cuando se tiene cierta t\u00e1ctica, la empresa llegar\u00e1 a tener \u00e9xito en su campa\u00f1a.<\/p>\n

En cambio la estrategia se necesita de m\u00e1s tiempo para poder saber qu\u00e9 es lo que le conviene, que es lo que quiere, observa los pros y los contras, algo que la t\u00e1ctica no ve. La estrategia realiza diversos an\u00e1lisis, trata de detectar cosas diferentes a la de la t\u00e1ctica, pero ya se hace en funci\u00f3n de los objetivos que se quieren alcanzar.<\/p>\n

Esta herramienta llega a diagn\u00f3sticos, donde todo se hace con mayor profundidad y nunca superficialmente, va desarrollando un marco de referencia para tener un mayor \u00e9xito. La estrategia siempre incorpora el criterio del peligro y riesgo, nunca se sabr\u00e1 si esta augura algo positivo en las campa\u00f1as.<\/p>\n

Una de las cosas que realiza con \u00e9nfasis es el entendimiento de los problemas y las diversas causas, las cuales siempre vendr\u00e1n acompa\u00f1adas por una soluci\u00f3n.<\/p>\n

Por otro lado, muchas veces se encuentra el error de que algunas empresas no saben realizar\u00a0 sus estrategias del todo. Lo que est\u00e1 de auge hoy en d\u00eda es abrir las redes sociales, porque se est\u00e1 m\u00e1s cerca del p\u00fablico y esto los llevar\u00e1 a ejecutar su estrategia.<\/p>\n

Estos\u00a0 2 conceptos son importantes y necesarios, al igual que totalmente distintos, habr\u00e1 que recordar que la estrategia sin una t\u00e1ctica concreta y una t\u00e1ctica sin estrategia traer\u00e1 mayores riesgos.<\/p>\n

Para finalizar una empresa siempre tendr\u00e1 que seleccionar los canales que mejor le convengan.<\/p>\n

 <\/p>\n

Tania Paola Peralta<\/b><\/p>\n

UTEL Editorial<\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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