{"id":3754,"date":"2013-08-07T18:01:21","date_gmt":"2013-08-07T18:01:21","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=3754"},"modified":"2023-03-10T16:52:32","modified_gmt":"2023-03-10T16:52:32","slug":"publicidad-institucional","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/","title":{"rendered":"Publicidad institucional"},"content":{"rendered":"<p>La comunicaci\u00f3n se encuentra en todos lados, sin ella, ninguna actividad se podr\u00eda llevar a cabo. Una profesi\u00f3n que se vale de la comunicaci\u00f3n es la publicidad, siendo as\u00ed una de las m\u00e1s utilizadas para crear campa\u00f1as exitosas.<\/p>\n<p>Las empresas\u00a0 utilizan la comunicaci\u00f3n por medio de la publicidad institucional, para poder comunicarse con el p\u00fablico y darse a conocer. Lo realiza a trav\u00e9s de medios de comunicaci\u00f3n masivos y espacios publicitarios. Aqu\u00ed la empresa habla por s\u00ed misma y el p\u00fablico consumidor entiende lo que quiere decir.<\/p>\n<p>Para la creaci\u00f3n de la nueva imagen de alg\u00fan producto o de una empresa, es necesaria este tipo de publicidad. Cuando esta se lleva a cabo es porque las empresas desean\u00a0 dar a conocer un servicio o producto\u00a0 y atraer la atenci\u00f3n del p\u00fablico hacia la empresa.<\/p>\n<p>La imagen institucional se da algunas veces\u00a0 para que la gente observe una imagen positiva e intercambie informaci\u00f3n para compartirla a los consumidores. Una empresa debe de comunicarse siempre y dar a conocer lo que realiza, si se pierde y nunca comunica, la gente consumidora podr\u00e1 pensar que es inoperante o insuficiente en lo que realiza.<\/p>\n<p>Muchas veces, el mensaje institucional que se trata de transmitir es con la finalidad de generar motivaci\u00f3n en el p\u00fablico\u00a0 y\u00a0 no pasar desapercibido.<\/p>\n<p>La publicidad institucional se distingue porque habla de los\u00a0 mensajes que son persuasivos, pero incrementando el prestigio para que la gente lo perciba. Al realizar la campa\u00f1a de publicidad institucional, se tienen que tener en cuenta los\u00a0 objetivos que se pretenden alcanzar.<\/p>\n<p>Existen varios tipos:<\/p>\n<p>a)\u00a0\u00a0\u00a0\u00a0\u00a0 Persuasiva: Peque\u00f1as frases la conforman, para que los consumidores prueben algo.<\/p>\n<p>b)\u00a0\u00a0\u00a0\u00a0 Informativa: Se refiere a la informaci\u00f3n que se puede escribir o imprimir, para obtener la atenci\u00f3n del p\u00fablico.\u00a0 Se presenta como relato o\u00a0 noticia.<\/p>\n<p>c)\u00a0\u00a0\u00a0\u00a0\u00a0 Privada: Empresas privadas la utilizan con fines\u00a0 a favor de un individuo o empresa.<\/p>\n<p>d)\u00a0\u00a0\u00a0\u00a0 Colectiva: Varias empresas se unen en una misma publicidad, con determinados fines, cada uno aporta el capital necesario para llevarlo a cabo. Puede ser con fines\u00a0 educativos o para consumo.<\/p>\n<p>e)\u00a0\u00a0\u00a0\u00a0\u00a0 Comunal o comunitario: Se utiliza la publicidad\u00a0 en una comunidad amplia, para\u00a0 que la poblaci\u00f3n se encamine al consumo de un producto.<\/p>\n<p>Este tipo de publicidad tiene dos finalidades, una econ\u00f3mica y otra social. La \u00faltima\u00a0 se refiere a que llega a cambiar pensamientos e ideas, una de ellas es que el\u00a0 receptor vea los productos novedosos, que han llegado al pa\u00eds\u00a0 y que\u00a0 ya no solo son utilizados por la gente que tiene una mejor situaci\u00f3n econ\u00f3mica, ahora cualquiera puede utilizarlos.<\/p>\n<p>Para que una empresa logre sus objetivos, lo mejor es dar a conocer su historia\u00a0 y tambi\u00e9n exponer sus planes a futuro, ya sea por televisi\u00f3n, radio o peri\u00f3dicos, realiz\u00e1ndolo de manera objetiva y moderada.<\/p>\n<p><b>Tania Paola Peralta<\/b><\/p>\n<p>UTEL Editorial<\/p>\n<div id=\"advads-628407390\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":3755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad institucional - BLOG | Utel<\/title>\n<meta name=\"description\" content=\"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad institucional - BLOG | Utel\" \/>\n<meta property=\"og:description\" content=\"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG | Utel\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-07T18:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T16:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Invitados UTEL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Invitados UTEL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\"},\"author\":{\"name\":\"Invitados UTEL\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/e5b3d8d918f13bd0b0f4724daa90dd95\"},\"headline\":\"Publicidad institucional\",\"datePublished\":\"2013-08-07T18:01:21+00:00\",\"dateModified\":\"2023-03-10T16:52:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\",\"url\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\",\"name\":\"Publicidad institucional - BLOG | Utel\",\"isPartOf\":{\"@id\":\"https:\/\/utel.mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg\",\"datePublished\":\"2013-08-07T18:01:21+00:00\",\"dateModified\":\"2023-03-10T16:52:32+00:00\",\"description\":\"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado\",\"breadcrumb\":{\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Publicidad institucional |Blog - UTEL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/utel.mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad institucional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/utel.mx\/blog\/#website\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"name\":\"BLOG | Utel\",\"description\":\"Blog UTEL Universidad en L\u00ednea\",\"publisher\":{\"@id\":\"https:\/\/utel.mx\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/utel.mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/utel.mx\/blog\/#organization\",\"name\":\"BLOG | Utel\",\"url\":\"https:\/\/utel.mx\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"contentUrl\":\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png\",\"width\":237,\"height\":64,\"caption\":\"BLOG | Utel\"},\"image\":{\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/e5b3d8d918f13bd0b0f4724daa90dd95\",\"name\":\"Invitados UTEL\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/781456f1128be5a332ab27ea8b902597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/781456f1128be5a332ab27ea8b902597?s=96&d=mm&r=g\",\"caption\":\"Invitados UTEL\"},\"description\":\"Invitados . Colaboraciones por parte de invitados de la Comunidad UTEL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicidad institucional - BLOG | Utel","description":"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/","og_locale":"es_ES","og_type":"article","og_title":"Publicidad institucional - BLOG | Utel","og_description":"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado","og_url":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/","og_site_name":"BLOG | Utel","article_published_time":"2013-08-07T18:01:21+00:00","article_modified_time":"2023-03-10T16:52:32+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg","type":"image\/jpeg"}],"author":"Invitados UTEL","twitter_misc":{"Written by":"Invitados UTEL","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#article","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/"},"author":{"name":"Invitados UTEL","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/e5b3d8d918f13bd0b0f4724daa90dd95"},"headline":"Publicidad institucional","datePublished":"2013-08-07T18:01:21+00:00","dateModified":"2023-03-10T16:52:32+00:00","mainEntityOfPage":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/"},"wordCount":499,"publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"image":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg","articleSection":["Tips"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/","url":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/","name":"Publicidad institucional - BLOG | Utel","isPartOf":{"@id":"https:\/\/utel.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage"},"image":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage"},"thumbnailUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg","datePublished":"2013-08-07T18:01:21+00:00","dateModified":"2023-03-10T16:52:32+00:00","description":"Conoce los alcances que puede tener la publicidad institucional para que un producto pueda competir en el mercado","breadcrumb":{"@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#primaryimage","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2013\/08\/shutterstock_116418310.jpg","width":1000,"height":667,"caption":"Publicidad institucional |Blog - UTEL"},{"@type":"BreadcrumbList","@id":"https:\/\/utel.mx\/blog\/10-consejos-para\/publicidad-institucional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/utel.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Publicidad institucional"}]},{"@type":"WebSite","@id":"https:\/\/utel.mx\/blog\/#website","url":"https:\/\/utel.mx\/blog\/","name":"BLOG | Utel","description":"Blog UTEL Universidad en L\u00ednea","publisher":{"@id":"https:\/\/utel.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/utel.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/utel.mx\/blog\/#organization","name":"BLOG | Utel","url":"https:\/\/utel.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","contentUrl":"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2023\/03\/cropped-logo-blog.png","width":237,"height":64,"caption":"BLOG | Utel"},"image":{"@id":"https:\/\/utel.mx\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/e5b3d8d918f13bd0b0f4724daa90dd95","name":"Invitados UTEL","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/utel.mx\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/781456f1128be5a332ab27ea8b902597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/781456f1128be5a332ab27ea8b902597?s=96&d=mm&r=g","caption":"Invitados UTEL"},"description":"Invitados . Colaboraciones por parte de invitados de la Comunidad UTEL"}]}},"_links":{"self":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/3754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/comments?post=3754"}],"version-history":[{"count":1,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/3754\/revisions"}],"predecessor-version":[{"id":44752,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/posts\/3754\/revisions\/44752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media\/3755"}],"wp:attachment":[{"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/media?parent=3754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/categories?post=3754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utel.mx\/blog\/wp-json\/wp\/v2\/tags?post=3754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}