{"id":38013,"date":"2021-09-21T21:10:47","date_gmt":"2021-09-21T21:10:47","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=38013"},"modified":"2023-03-10T17:15:13","modified_gmt":"2023-03-10T17:15:13","slug":"las-oportunidades-de-la-economia-plateada","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/vida-utel\/las-oportunidades-de-la-economia-plateada\/","title":{"rendered":"Las oportunidades de la Econom\u00eda Plateada"},"content":{"rendered":"<p><span style=\"color: #000000;\">Actualmente, los adultos mayores son uno de los grupos generacionales que impulsan a nivel mundial los mercados m\u00e1s rentables y din\u00e1micos de los \u00faltimos a\u00f1os como salud, nutrici\u00f3n, ocio, bienestar, finanzas, transporte, vivienda, educaci\u00f3n y empleo. Es en este contexto que se empieza a pensar en las oportunidades que esto representa y de qu\u00e9 forma trabajar para que este sector de la poblaci\u00f3n tenga condiciones adecuadas para mantener su independencia y bienestar a lo largo del tiempo. Es as\u00ed que surge lo que hoy conocemos como Econom\u00eda Plateada\u00a0<\/span><\/p>\n<h2><span style=\"color: #000000;\">\u00bfQu\u00e9 es la Econom\u00eda Plateada?<\/span><\/h2>\n<p><span style=\"color: #000000;\">La Comisi\u00f3n Europea define a La Econom\u00eda Plateada o \u201cSilver Economy\u201d como las oportunidades econ\u00f3micas que surgen del consumo y gasto p\u00fablico de la poblaci\u00f3n mayor a 55 a\u00f1os. Son los productos y servicios que cubren sus preferencias y necesidades, asociadas al momento espec\u00edfico de la vida que est\u00e1n transitando.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00c9sta es parte de la econom\u00eda global que se vincula con el cambio demogr\u00e1fico que se produce por el envejecimiento de la poblaci\u00f3n. Hoy en d\u00eda, en muchos pa\u00edses tenemos una poblaci\u00f3n adulta mayor que puede disfrutar de una nueva etapa vital entre los 50 y 70 a\u00f1os, que les permite continuar creando, trabajando, consumiendo y ahorrando.<\/span><\/p>\n<p><span style=\"color: #000000;\">La Econom\u00eda Plateada centra su atenci\u00f3n en esta comunidad, sus necesidades y deseos. Este mercado presenta desaf\u00edos particulares que se convierten en oportunidades de desarrollo a nivel mundial, en \u00e1reas como seguros, educaci\u00f3n, atenci\u00f3n m\u00e9dica y rentas, entre otros \u00e1mbitos de gran importancia.<\/span><\/p>\n<h3><span style=\"color: #000000;\">La colaboraci\u00f3n multigeneracional<\/span><\/h3>\n<p><span style=\"color: #000000;\">Otro punto importante es la colaboraci\u00f3n multigeneracional: la capacidad de incorporar a adultos y j\u00f3venes en un mismo escenario, independientemente de la actividad humana de cada uno de ellos. Cualquier producto o servicio que sea pensado de forma multigeneracional tendr\u00e1 m\u00e1s posibilidades para subsistir y triunfar en un futuro pr\u00f3ximo.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tambi\u00e9n, al incorporar cada vez m\u00e1s adultos mayores a actividades econ\u00f3micas y sociales se produce un equilibrio para esta comunidad y se incentiva a que formen parte activa de la sociedad. As\u00ed, se puede seguir aprovechando la experiencia que ellos aportan para las organizaciones y empresas, adem\u00e1s de la adaptaci\u00f3n a equipos de diversas generaciones.<\/span><\/p>\n<p><span style=\"color: #000000;\">As\u00ed, la generaci\u00f3n de adultos mayores podr\u00e1 aportar su experiencia y colaborar de forma adecuada con las generaciones m\u00e1s j\u00f3venes para el bienestar, logrando un avance general con beneficios mutuos, sin olvidar que se sentir\u00e1n valorados y productivos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Fernando Valenzuela, especialista en procesos de transformaci\u00f3n digital, form\u00f3 parte de la primera edici\u00f3n del<\/span>\u00a0<span style=\"color: #008a5d;\"><a style=\"color: #008a5d;\" href=\"https:\/\/utel.mx\/blog\/vida-utel\/forum-idear-con-tus-ideas-transformamos-el-futuro\/\"><strong>F\u00f3rum Idear<\/strong><\/a><\/span>\u00a0<span style=\"color: #000000;\">de UTEL, un encuentro virtual en donde miles de personas y profesionales compartieron informaci\u00f3n de valor sobre empleabilidad e innovaci\u00f3n en la educaci\u00f3n. Fernando nos habl\u00f3 sobre Econom\u00eda Plateada y nos comparti\u00f3 un an\u00e1lisis de este tema.<\/span><\/p>\n<div id=\"advads-2678187981\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":38021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-38013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vida-utel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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