{"id":4187,"date":"2013-08-15T16:34:11","date_gmt":"2013-08-15T16:34:11","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=4187"},"modified":"2023-03-10T16:52:15","modified_gmt":"2023-03-10T16:52:15","slug":"marketing-internacional","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/marketing-internacional\/","title":{"rendered":"Marketing Internacional"},"content":{"rendered":"<p>Actualmente el marketing ha tomado la relevancia que merece, ya que sin la mercadotecnia no se podr\u00eda realizar una correcta distribuci\u00f3n de productos o simplemente darle difusi\u00f3n a los servicios que ofrecen las empresas.<\/p>\n<p>Hoy en d\u00eda la globalizaci\u00f3n es considerada la principal fuente de desarrollo; siendo as\u00ed el marketing internacional, seg\u00fan\u00a0 American Marketing Association, un proceso multinacional de planeaci\u00f3n y ejecuci\u00f3n de la concepci\u00f3n, promoci\u00f3n y distribuci\u00f3n de las ideas, mercanc\u00eda y servicios para crear intercambios que satisfagan objetivos individuales u organizacionales.<\/p>\n<p>Es la aplicaci\u00f3n de estrategias de marketing en un entorno diferente al propio, en el mejor canal, para dar paso a la interacci\u00f3n entre diversas culturas y realidades, que son ajenas al entorno habitual de la empresa y que obligan a prestar especial atenci\u00f3n a ciertos factores que resultan claves para la introducci\u00f3n de los productos en el mercado.<\/p>\n<p>La mercadotecnia internacional busca satisfacer las necesidades del consumidor exterior a trav\u00e9s del producto, de acuerdo a sus gastos, modas, especificaciones y deseos de precio.<\/p>\n<p><b>Principios fundamentales del marketing internacional<\/b><\/p>\n<p>Analizar el mercado: Se tienen que definir los mercados en los cuales la empresa quiere estar presente, averiguando caracter\u00edsticas y peculiaridades.<\/p>\n<p>Definir una estrategia: En base a dos enfoques:<\/p>\n<ul>\n<li>Estrategia global: que es vender el producto con el mismo mensaje en todos los mercados.<\/li>\n<li>Estrategia multi-local: la cual consiste en adaptar el marketing a cada mercado dentro de una estrategia global<\/li>\n<\/ul>\n<p>Crear un plan de marketing: A partir de la informaci\u00f3n sobre los mercados locales y la estrategia por la que se opto, se tendr\u00e1 que dise\u00f1ar una estrategia anual o trimestral.<\/p>\n<p><b>Mercadotecna internacional como estrategia<\/b><\/p>\n<p>Exportar significa para las empresas un mayor mercado, alcanzar econom\u00edas de escala y reducir la vulnerabilidad a trav\u00e9s de la diversificaci\u00f3n. El desarrollo de un proyecto de exportaci\u00f3n, constituye una base fundamental para tener \u00e9xito en los mercados internacionales, ya que permite la expansi\u00f3n de la empresa y hacer frente a los cambios en el mercado nacional.<\/p>\n<p>En s\u00edntesis, el marketing internacional es la realizaci\u00f3n de actividades de negocios que dirigen el flujo de bienes y servicios de una compa\u00f1\u00eda hacia sus consumidores en m\u00e1s de una naci\u00f3n o pa\u00eds, con el fin de obtener mejores beneficios.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Iv\u00e1n Mendoza<\/b><\/p>\n<p><b>UTEL Editorial<\/b><\/p>\n<div id=\"advads-3653139527\" class=\"advads-cta-lp-banner-form advads-entity-placement\"><a href=\"https:\/\/utel.mx\/blog\/admisiones-universidad-online\/?utm_source=blog&#038;utm_medium=CTAlink&#038;utm_campaign=MKTseo\" aria-label=\"Universidad en linea\"><img src=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png\" alt=\"Universidad en linea\"  srcset=\"https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1.png 626w, https:\/\/utel.mx\/blog\/wp-content\/uploads\/2025\/04\/universidad-en-linea-1-420x168.png 420w\" sizes=\"(max-width: 626px) 100vw, 626px\" width=\"626\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":4188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-4187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-consejos-para"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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