{"id":50869,"date":"2025-05-14T19:17:57","date_gmt":"2025-05-14T19:17:57","guid":{"rendered":"https:\/\/utel.mx\/blog\/?p=50869"},"modified":"2025-05-16T19:31:31","modified_gmt":"2025-05-16T19:31:31","slug":"el-poder-de-tu-marca-personal","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/estudia-en-linea\/el-poder-de-tu-marca-personal\/","title":{"rendered":"El poder de tu marca personal\u00a0"},"content":{"rendered":"\n

Tu marca personal no empieza cuando te contratan, sino desde el momento en que alguien revisa tu CV o ve tu perfil en LinkedIn. Es lo que los dem\u00e1s perciben de ti incluso cuando no est\u00e1s presente. Va mucho m\u00e1s all\u00e1 de un logo, un portafolio o un t\u00edtulo profesional: abarca tus valores, tus habilidades, tu experiencia y la forma en que comunicas todo eso.<\/p>\n\n\n\n

Seg\u00fan la consultora y coach Jaqueline D\u00edaz, \u201cmarca personal es el impacto que generas\u201d<\/em>. Y en el mundo profesional, generar un impacto claro y coherente puede abrirte muchas puertas.<\/p>\n\n\n\n

\u00bfQu\u00e9 es tu marca personal?<\/strong><\/h2>\n\n\n\n

Es el impacto que generas en quienes te rodean. Es lo que los dem\u00e1s perciben de ti incluso cuando no est\u00e1s presente. Va mucho m\u00e1s all\u00e1 de un logo, un portafolio o un t\u00edtulo profesional: abarca tus valores, tus habilidades, tu experiencia y la forma en que comunicas todo eso.
<\/p>\n\n\n\n

Cada publicaci\u00f3n, cada mensaje, cada conversaci\u00f3n laboral proyecta una imagen de ti. Esa imagen \u2014coherente o no\u2014 es la que permanece en la mente de reclutadores, colegas y empleadores potenciales. Por eso es tan importante trabajarla desde el inicio de tu camino profesional. Una marca personal s\u00f3lida no solo te diferencia, tambi\u00e9n te posiciona como alguien confiable, aut\u00e9ntico y consciente de su propio valor.<\/p>\n\n\n\n

CV y LinkedIn: tu vitrina profesional<\/strong><\/h2>\n\n\n\n

Tu curr\u00edculum y tu perfil de LinkedIn no deber\u00edan ser solo un listado de estudios y empleos. Son tus principales cartas de presentaci\u00f3n, las herramientas que hablan por ti cuando a\u00fan no te conocen.<\/p>\n\n\n\n

Un Curr\u00edculum Vitae efectivo debe estar alineado a la vacante que buscas: claro, estructurado y con un enfoque en logros m\u00e1s que en funciones. Utiliza verbos de acci\u00f3n, destaca resultados y adapta el contenido al tipo de empresa o sector.<\/strong><\/p>\n\n\n\n

En LinkedIn, tu perfil debe transmitir tu esencia profesional<\/strong>. Aprovecha el espacio del extracto para contar qui\u00e9n eres y qu\u00e9 te mueve, agrega palabras clave de tu \u00e1rea, conecta con personas de tu industria y s\u00e9 activo<\/strong>: compartir contenido, comentar y generar conversaci\u00f3n tambi\u00e9n es construir marca personal.
Tanto en el CV como en redes, coherencia y autenticidad son claves.<\/p>\n\n\n\n

Entrevistas efectivas<\/strong><\/h2>\n\n\n\n

Una entrevista no es solo una prueba: es una oportunidad para fortalecer tu marca personal. Prepararte no significa memorizar respuestas, sino conocer tu historia, tus logros y c\u00f3mo se relacionan con los objetivos de la empresa. <\/p>\n\n\n\n

Pr\u00e1ctica c\u00f3mo contar tus experiencias con claridad y confianza, y presta atenci\u00f3n a tu lenguaje verbal y no verbal: la seguridad se transmite tambi\u00e9n en c\u00f3mo escuchas, c\u00f3mo miras y c\u00f3mo explicas tus ideas.<\/p>\n\n\n\n

Despu\u00e9s de la entrevista, muchas personas olvidan un paso fundamental: el seguimiento. Un correo breve de agradecimiento o una nota de inter\u00e9s pueden marcar la diferencia entre ser recordado o pasar desapercibido. Mostrar profesionalismo hasta el final es parte de dejar huella.<\/p>\n\n\n\n

Construir tu marca personal es construir tu camino profesional, es, adem\u00e1s, tomar el control de c\u00f3mo quieres ser visto y qu\u00e9 mensaje est\u00e1s dejando en los dem\u00e1s.<\/p>\n\n\n\n

Este art\u00edculo es un resumen de la conferencia \u201cMarca personal: el impacto que generas\u201d<\/em>, impartida por Jaqueline D\u00edaz<\/strong>, consultora y coach organizacional con experiencia en McKinsey, Prosegur y Prodezk, durante nuestra jornada de empleabilidad, en el marco de la Ceremonia de Graduaci\u00f3n Colombia 2025.<\/p>\n\n\n\n

Eventos como este reafirman nuestro compromiso por impulsar el desarrollo profesional de nuestra comunidad con herramientas concretas para ayudarlos a fortalecer su perfil y destacar en un mundo laboral cada vez m\u00e1s competitivo.<\/p>\n\n\n\n

Conoce nuestra propuesta educativa con foco en empleabilidad y empieza a proyectar tu mejor versi\u00f3n.<\/p>\n\n\n\n

\n
M\u00e1s informaci\u00f3n aqu\u00ed<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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