{"id":8377,"date":"2013-11-13T18:21:53","date_gmt":"2013-11-13T18:21:53","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=8377"},"modified":"2023-03-10T16:54:22","modified_gmt":"2023-03-10T16:54:22","slug":"5-errores-publicitarios-comunes-usar-la-competencia-como-trampolin","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/10-consejos-para\/5-errores-publicitarios-comunes-usar-la-competencia-como-trampolin\/","title":{"rendered":"Los 5 errores publicitarios m\u00e1s comunes"},"content":{"rendered":"

Acciones como\u00a0recopilar informaci\u00f3n relevante sobre los competidores o analizar los resultados de las estrategias publicitarias, ayudan a\u00a0identificar posibles errores publicitarios: \u00e1reas de oportunidad que puedan convertirse en ventajas.<\/p>\n

Estos son algunos de los errores publicitarios m\u00e1s comunes:<\/p>\n

1.- Dirigirse al p\u00fablico equivocado. <\/strong>Intentar vender cualquier producto o servicio a un p\u00fablico equivocado, ocasiona un incremento en el porcentaje de rechazo.<\/p>\n

2.- Asumir que se sabe lo que los clientes desean.\u00a0<\/strong>Conocer el mercado es de vital importancia, por ello se debe anunciar los productos y servicios bajo un previo estudio de mercado que permita conocer el perfil del consumidor.<\/p>\n

3.- Enfocar el anuncio a la empresa.<\/strong>\u00a0A la mayor\u00eda de los clientes no les importa el dise\u00f1o o estructura de la empresa; su atenci\u00f3n se concentra en los beneficios que otorga el servicio o producto que est\u00e1n pensando adquirir, \u00a1enf\u00f3cate en ellos!<\/p>\n

4.- Imitar anuncios de la competencia.\u00a0<\/strong>Este punto es de suma importancia, puesto que imitar la publicidad de otras empresas podr\u00eda resultar contraproducente, ya que se podr\u00eda estar generando atenci\u00f3n para la competencia.<\/p>\n

5.- Llenar con demasiada informaci\u00f3n el anuncio.\u00a0<\/strong>Una de las reglas de la publicidad es ser concisos y directos, por ello se surgiere evitar caer en discursos redundantes que confundan al cliente.<\/p>\n

La importancia del an\u00e1lisis de la competencia est\u00e1 en saber identificar y observar los errores, para poder sacar provecho de ellos.<\/p>\n

Iv\u00e1n Mendoza<\/b>
\nUTLE Editorial<\/b><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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