{"id":8764,"date":"2013-11-15T20:17:53","date_gmt":"2013-11-15T20:17:53","guid":{"rendered":"http:\/\/utel.mx\/blog\/?p=8764"},"modified":"2023-03-10T16:54:20","modified_gmt":"2023-03-10T16:54:20","slug":"10-pasos-para-posicionar-tu-empresa","status":"publish","type":"post","link":"https:\/\/utel.mx\/blog\/rol-personal\/10-pasos-para-posicionar-tu-empresa\/","title":{"rendered":"10 pasos para posicionar tu empresa"},"content":{"rendered":"

El proceso de crear, implementar, poner en marcha y mantener en el mercado una empresa es una ardua tarea, no por su complejidad sino por la gran labor que implica formalizarla, lograr y mantener su posicionamiento.<\/p>\n

Si tienes una idea genial para iniciar una empresa, aqu\u00ed te ofrecemos 10 consejos que te ayudar\u00e1n a convertirla en realidad.<\/p>\n

 <\/p>\n

1. Crea tu plan de negocios.\u00a0<\/strong>Este plan es muy \u00fatil en diferentes sentidos, ya que define y enfoca su objetivo haciendo uso de informaci\u00f3n de an\u00e1lisis adecuados.<\/p>\n

2. Define tu situaci\u00f3n legal.\u00a0<\/strong>Ases\u00f3rate en esta materia ya que la situaci\u00f3n legal determina la cantidad y el tipo de impuestos que se deben pagar.<\/p>\n

3. Realiza un estudio de mercado.\u00a0<\/strong>Es importante conocer las oportunidades que tu negocio tiene as\u00ed como los riesgos, de tal forma que se evalu\u00e9 que tan redituable puede ser la entrada de tu compa\u00f1\u00eda en el mercado.<\/p>\n

4. Perfecciona tu producto. <\/strong>Los gustos y demandas del mercado cambian constantemente, tanto en los h\u00e1bitos de consumo como en preferencias de publicidad.\u00a0Analiza si el producto o servicio es adecuado, piensa c\u00f3mo solucionarlo y trata de perfeccionarlo.<\/p>\n

5. Crea una marca.\u00a0<\/strong>Debes escoger un nombre para la compa\u00f1\u00eda; una vez teniendo la marca debes crear toda una imagen a partir de esta idea y aplicarla a los distintos art\u00edculos de papeler\u00eda comercial como membretes, tarjetas de visita, etc.<\/p>\n

6. Pon en marcha una campa\u00f1a de marketing.\u00a0<\/strong>Tienes que ser muy h\u00e1bil a la hora de administrar el presupuesto. Aprovecha las ventajas que brinda el Internet creando un dominio con el nombre de tu compa\u00f1\u00eda, posicion\u00e1ndote en los buscadores, etc.<\/p>\n

7. Utiliza estrategias de posicionamiento.\u00a0<\/strong>Utiliza diferentes estrategias como posicionar con base a los atributos espec\u00edficos del producto, las necesidades que satisface o los beneficios que ofrece, la clase de usuarios, las ocasiones de uso, etc.<\/p>\n

8. Cambia el punto de referencia.<\/strong>\u00a0Bas\u00e1ndote en la demanda y el cliente, construye la percepci\u00f3n de tu marca.<\/p>\n

9.\u00a0Lanza promociones y ofertas interesantes.\u00a0<\/strong>Date a conocer por medio de promociones que llamen la atenci\u00f3n e inciten a probar y adquirir tu producto.<\/p>\n

10. Toma consejos de los dem\u00e1s expertos. <\/strong>Escucha a los\u00a0<\/strong>expertos que ya pasaron por esa situaci\u00f3n, cualquier consejo suyo te ser\u00e1 de gran apoyo.<\/p>\n

Iv\u00e1n Mendoza<\/b>
\nUTEL Editorial<\/b><\/p>\n

\"Universidad<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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